Part I - The New World of Economic Thinking: Economic Thinking.- Anything Worth Doing Is Not Necessarily Worth Doing Well.- Maslow's Hierarchy of Needs-And Economist's Demand.- Part II -The New World of Market Economics: Price and the "Law of Unintended Consequences".- Pricing Lemons, Views, and University Housing.- Markets and More Markets.- Part III - The New World of Personal Economics: Marriage, Family, and Divorce.- Sexual Behavior.- Exploitation of Affection.- Dying: The Most Economical Way to Go!.- Cheating and Lying.- Fat Economics.- Part IV - The New World of Pricing Strategies: Why Sales.- Why Popcorn Costs So Much at the Movies.- Why So Many Coupons.- Why Some Goods Are Free.- The Question of Queues.- Part V - The New World of College and University Education: The University Economy.- The Economics of Learning.- Does the NCAA Exploit College Athletes?.- Why Professors Have Tenure and Business People Don't.- Part VI - The New World of Contrarian Economics: Public Choice Economics.- In Defense of Monopoly: Behavioral Economics.- Behavioral Economics.- Problems with Behavioral Economics.- Why Men Earn More on Average than Women-And Always Will.
Richard McKenzie is the Walter B. Gerken Professor of Economics and Management at the Merage School of Business, University of California, Irvine. He has written over thirty academic and general-audience books. He is also co-author with Dwight Lee of a widely used textbook, Microeconomics for MBAs: The Economic Way of Thinking for Managers. His book with Gordon Tullock, The New World of Economics, has been used over the years in most of the country's leading colleges and universities and has been translated into several languages. Professor McKenzie's most recent general-audience book is HEAVY! - The Surprising Reasons America Is the Land of the Free - And the Home of the Fat. Gordon Tullock is a University Professor (Emeritus) of Law and Economics and Distinguished Research Fellow at the James M. Buchanan Center for Political Economy, George Mason University. He is one of the founders of public choice economics and has done pioneering work in the political economy of rent seeking, as well as any number of economic subdisciplines that emerged during his long academic career. His book The Calculus of Consent, which he coauthored with James Buchanan, is a widely acknowledged classic in economics, first published a half-century ago.