Alex M. Susskind is Professor of Food and Beverage Management and Associate Dean for Academic Affairs at the School of Hotel Administration, SC Johnson College of Business, Cornell University. Mark Maynard is a Director of Operations at Union Square Hospitality Group. He was General Manager at Union Square Cafe, cofounder of Blue Smoke and Jazz Standard restaurants, Managing Director of Union Square Events, and cofounder of Porchlight bar.
"Alex Susskind and Mark Maynard have combined powers to create an
invaluable guide to managing the sometimes chaotic and always
challenging environment of a restaurant, from the practicalities of
lighting to the intangibles of guest experience. This coupling of
data-driven research with anecdotal storytelling, informed by two
rich careers in different corners of the industry, make for a
compelling and dynamic account that speaks to readers working the
floor as much as those in the classroom." -- Danny Meyer, CEO,
Union Square Hospitality Group, Founder of Shake Shack, and author
of Setting the Table
"The Next Frontier of Restaurant Management is of the highest
quality and appropriate for Service Management courses at the
graduate level." -- Richard Ghiselli, Purdue University
"Both authors have extensive restaurant backgrounds. I highly
recommend this book for Services Marketing, Human Resources,
Strategic Management, Catering, and general seminar-type courses."
-- Mark Bonn, Florida State University
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