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No Mercy


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* Review coverage in major newspapers * Review coverage in magazines such as Big Issue, Melbourne Review, GQ and Qantas the Australian Way * Extract to be placed in a major Australian newspaper * Extensive radio interviews on local and national ABC radio programs * Online review coverage * Large-scale consumer marketing campaign, including airport lightwalls and online advertising * Book trailer to be available on Text's website, YouTube, author website and bookseller sites * Advertisements in bookseller newsletters and catalogues including Father's Day catalogues * Giveaways and advertisements in current affairs publications such as the Monthly and Crikey and on their associated websites * Promotions and giveaways with targeted subscriber groups including men's lifestyle publications such as GQ and Men's Health * Banner advertising on bookseller websites * Major advertisements on online publications and targeted advertising on Facebook * Strong social media campaign including competitions to win * Feature title in Text newsletters and website

About the Author

Jenny Tabakoff is a senior features journalist with the Sydney Morning Herald. She was the founding editor of its Good Living section and co-writes the weekly Style Guide. She worked in Britain for almost ten years for the Times and the London Daily Telegraph. Married with three children, she had almost forgotten how to shop until Melissa Penfold took her in hand. She lives in Sydney's north-west.


'Succinct yet considered, accessible yet authoritative, Learmonth and Tabakoff strike a happy balance between scholarliness and readability throughout...cogent presentation of some truly harrowing subject matter, which less responsible hands might have milked for vulgar sensationalism.' Bookseller and Publisher 'Well researched and well argued, lively and energetic, No Mercy is full of insights into leadership, loyalty, sacrifice and compassion that will challenge readers to wonder what they might do if similarly tested.' -- Booktopia Buzz 'Sometimes adversity brings out the best in people, at other times it does the opposite. This is about those other times...excellent reading when you're safely at home.' Weekend Herald 'A fascinating post-mortem of how certain groups manage to survive while others flailed about in drunken, murderous chaos.' Daily Telegraph 'This fascinating book shines light on an awful truth.' Get Reading 'Incredibly descriptive and well-researched' The Box '[No Mercy] vividly shows just how tenuous humanity's hold on its existence can be.' Sun-Herald/Sunday Age 'This is a compelling read...the authors write their terrible tales smoothly and convincingly.' Law Society Journal 'A fascinating account of how people die or survive under dreadful circumstances. It has been written with flair and veracity, is well-researched and documented, and it is never dull.' Viewpoint

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