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No One Ever Told Us That


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Table of Contents

Acknowledgments xiii INTRODUCTION 1 PART I BECOMING A PROFESSIONAL CHAPTER 1: Take the Pro to Lunch 9 CHAPTER 2: Beware of Experts 11 CHAPTER 3: If Your Company Is Bought by Another 13 CHAPTER 4: Entitlement 15 CHAPTER 5: Don't Be a Wise Guy 17 CHAPTER 6: A Little Bit of New Jersey or Brooklyn 19 CHAPTER 7: Don't Be Afraid to Ask Stupid or Provocative Questions 21 CHAPTER 8: Laughter Can Diffuse the Problems 24 CHAPTER 9: You Never Know Anyone until You Deal with Their Money 27 CHAPTER 10: Plan for the Worst Case, Not the Best, in Business and in Life 29 CHAPTER 11: So You Want to Be in the Investment Business 32 CHAPTER 12: Do Your Homework 35 CHAPTER 13: How to Get Good Press and Publicity 37 CHAPTER 14: Acts of Kindness 38 CHAPTER 15: Tipping 40 CHAPTER 16: Resumes Redux 42 CHAPTER 17: Always Have a Fallback Plan 44 CHAPTER 18: Blood and Water 45 CHAPTER 19: Media Translations 47 CHAPTER 20: So You Got Fired 49 CHAPTER 21: Provocative Headings 52 CHAPTER 22: Getting Rich: The Ups and Downs 54 CHAPTER 23: Branding: Pulling the Wagon 57 CHAPTER 24: Tribes 60 CHAPTER 25: Weekends 62 CHAPTER 26: Being an Entrepreneur: What It Takes 63 PART II BECOMING FINANCIALLY SECURE CHAPTER 27: Interest Rates 73 CHAPTER 28: Insider Trading 75 CHAPTER 29: Do You Want to Make Money, or Would You Rather Fool Around? 77 CHAPTER 30: Doing Stock Research 80 CHAPTER 31: Make Long-Term Money with Simple Themes 83 CHAPTER 32: Can You Do It Yourself? 87 CHAPTER 33: Getting to Peace of Mind 89 CHAPTER 34: Picking Someone to Watch over Your Money 91 CHAPTER 35: When You're Frightened by the News 93 PART III BECOMING YOUR OWN PERSON CHAPTER 36: The Actor and the Actress 97 CHAPTER 37: Having Something to Trade 99 CHAPTER 38: The 110 Percent Rule 101 CHAPTER 39: Life Lessons: Don't Look Back 104 CHAPTER 40: Get Your Elders' Stories 107 CHAPTER 41: Don't Be a Trustee or an Executor 111 CHAPTER 42: Buying and Selling Jewelry 114 CHAPTER 43: Social or Country Clubs 118 CHAPTER 44: The Incremental Pain in the Butt Theory 120 CHAPTER 45: Every Family Is a Soap Opera 122 CHAPTER 46: Fathers and Sons 124 CHAPTER 47: When Family or Friends Are Afflicted 127 CHAPTER 48: Go to the Source 129 CHAPTER 49: Philanthropy 131 CHAPTER 50: Keep the Markers out There 134 CHAPTER 51: Raising Children 136 CHAPTER 52: Marriage 138 CHAPTER 53: Divorce 141 CHAPTER 54: Someone to Love You 144 CHAPTER 55: Medical Smarts 148 CHAPTER 56: Taking Care of the People Who Take Care of You 153 CHAPTER 57: Losing a Parent 156 CHAPTER 58: Getting Smart Lawyers on Your Side 159 CHAPTER 59: Last Chapter 163 About the Author 167 Other Books by John D. Spooner 169 Index 171

About the Author

JOHN D. SPOONER is the only investment advisor/novelist in America. His bestselling nonfiction includes Do You Want to Make Money or Would You Rather Fool Around? as well as Confessions of a Stockbroker, Smart People, and Sex and Money. His novels include Class and The Foursome. His book No One Ever Told Us That: Money and Life Letters to My Grandchildren has been a Boston Globe #1 bestseller and ranked #2 on Amazon's bestselling business books list.


John Spooner is smarter about money and about life than almost anyone I know. As a blessing for all our grandchildren, he has written down what he has learned. Through charming storytelling, John shares his wisdom. Grandchildren and grandparents alike are the beneficiaries.

-- Shelly Lazarus, Chairman, Ogilvy & Mather Worldwide and a grandmother

Spooner is a phenomenon, as much a psychologist and futurist as an investment advisor.

-- Inc. Magazine
Having grandchildren has been one of the amazing, unexpected joys of my life. In this book, John Spooner does what all grandparents hope to do for their grandchildren. He takes the life and career experiences he has had and finds a beautiful way to share the lessons learned with his grandchildren so that their lives may be better. All grandparents would wish to do the same.

--Coach Mike Krzyzewski, Duke University men's basketball coach and a grandfather

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