About the Author

Ashraf Haggag is a senior executive with nearly three decades of experience in close proximity to the corporate market. His more recent experience has also taken him to every facet of the hospitality industry, where he has been exposed to a host of business features essential to a successful company.

His success in multiple business functions-including sales, marketing, revenue management, and administration-has allowed him to formulate his own thoughts and plans based on the idea that companies must work to produce new market zones in order to compete successfully.