Massive on-going marketing campaign, including consumer advertising and joint promotions with teen magazines. Fantastic newspaper and radio coverage.
Cecily von Ziegesar herself attended one of the smart private schools in Manhattan, New York, and many of the tales told in Gossip Girl ring with great authenticity as a result.
'Fabulous - funny and tight as a boob tube' Observer 'We love the Gossip Girl series ... there's enough gossip, back-stabbing and bitching to character assassinate the entire population of Manhattan. But all done over a lovely cup of skinny latte or three in the cute neighbourhood coffee house. These girls could write Carrie's Sex and the City column in their sleep' Elle Girl 'A publishing sensation' Independent on Sunday 'A literary phenomenon ... teenagers, it seems, can't get enough of her controversial Gossip Girl Books' Daily Telegraph