Richard H. Thaler, winner of the 2017 Nobel Prize in
Economics, is the Ralph and Dorothy Keller Distinguished Service
Professor of Behavioral Science and Economics at the University of
Chicago’s Graduate School of Business. His latest book is
Misbehaving: The Making of Behavioral Economics.
Cass R. Sunstein is the Robert Walmsley
University Professor at Harvard Law School and most recently the
author of Impeachment: A Citizen’s Guide.
"[A] new book applying the lessons of social psychology and
behavioral economics to everything from health care to climate
maintenance. The authors of Nudge . . . agree with economists who'd
like to reduce greenhouse gas emissions by imposing carbon taxes or
a cap-and-trade system, but they think people need extra
guidance."—John Tierney, New York Times
"Two University of Chicago professors sketch a new approach to
public policy that takes into account the odd realities of human
behavior, like the deep and unthinking tendency to conform. Even in
areas—like energy consumption—where conformity is irrelevant.
Thaler has documented the ways people act illogically."—Barbara
Kiviat, Time
"A manifesto for using the recent behavioral research to help
people, as well as government agencies, companies and charities,
make better decisions."—David Leonhardt, The New York Times
Magazine
"Engaging, enlightening."—George Scialabba, Boston Sunday Globe
"Sunstein and Thaler are very persuasive. . . . Great fun to
read."—Dahlia Lithwick, Slate
"An engaging and insightful tour through the evidence that most
human beings don't make decisions in the way often characterized in
elementary economics textbooks, along with a rich array of
suggestions for enabling many of us to make better choices, both
for ourselves and for society. . . . The conceptual argument
is powerful, and most of the authors' suggestions are common sense
at its best. . . . For that we should all applaud loudly."—Benjamin
M. Friedman, New York Times Book Review
"By a 'nudge,' Thaler and Sunstein mean a policy intervention into
choice architecture that is easy and inexpensive to avoid and that
alters people's behavior in a predictable way without forbidding
any options or significantly changing an individual's economic
incentives. . . . Thaler and Sunstein stress that if 'incentives
and nudges replace requirements and bans, government will be both
smaller and more modest.'"—George F. Will, Newsweek
". . . an excellent rendition of how human beings view choices and
make decisions."—Gurumurthy Kalyanaram & Sunanda Muralidharan,
International Journal of Pharmaceutical and Healthcare Management
Vol 5.4
"The suggestions in Nudge provide fascinating examples of how tiny
changes in context can cue radically different behaviour. Awareness
of these cues empowers consumers, voters and
decision-makers."—Rebecca Walberg, National Post
"Thaler and Sunstein are to be commended not merely for an engaging
and innovative book, but also for adding nudges to the toolkit of
policy makers."—Joel Anderson, Economics and Philosophy (26)
A 2007 Top Seller in Business and Economics as compiled
by YBP Library Services
Selected as a finalist for the 2008 TIAA-CREF Paul A. Samuelson
Award, given by the TIAA-CREF Institute
Named one of the best business books of 2008 by The Financial
Times
Silver medal winner of the 2008 Book of the Year Award in the
category of Business & Economics, presented by ForeWord
magazine
Winner of the 2010 Kulp-Wright Book Award, given by the American
Risk and Insurance Association
"In this utterly brilliant book, Thaler and Sunstein teach us
how to steer people toward better health, sounder investments,
and cleaner environments without depriving them of their
inalienable right to make a mess of things if they want
to. The inventor of behavioral economics and one of the
nation's best legal minds have produced the manifesto for a
revolution in practice and policy. Nudge won't nudge
you—it will knock you off your feet."—Daniel Gilbert,
professor of psychology, Harvard University, Author of Stumbling on
Happiness
"This is an engaging, informative, and thoroughly delightful book.
Thaler and Sunstein provide important lessons for structuring
social policies so that people still have complete choice over
their own actions, but are gently nudged to do what is in their own
best interests. Well done."—Don Norman, Northwestern University,
Author of The Design of Everyday Things and The Design of Future
Things
"This book is terrific. It will change the way you think, not only
about the world around you and some of its bigger problems, but
also about yourself."—Michael Lewis, author of The Blind Side:
Evolution of a Game and Liar's Poker
"Richard Thaler and Cass Sunstein's Nudge is a wonderful book: more
fun than any important book has a right to be—and yet it is truly
both."—Roger Lowenstein, author of When Genius Failed
"How often do you read a book that is both important and amusing,
both practical and deep? This gem of a book presents the best
idea that has come out of behavioral economics. It is a
must-read for anyone who wants to see both our minds and our
society working better. It will improve your decisions and it
will make the world a better place."—Daniel Kahneman, Princeton
University, Nobel Laureate in Economics
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