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OBD: Obsessive Branding Disorder


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About the Author

Lucas Conley is a Staff Writer at Fast Company. He began his career at the Atlantic Monthly. His work has also appeared in The Boston Globe and ESPN: The Magazine. He lives in New Mexico. This is his first book.


"Boston Globe," August 3, 2008
"Tartly written.... [Obsessive Branding Disorder] is instructive, even entertaining.... Conley is a keen observer and a trenchant critic.... [A] timely call to arms."

Andrew Keen, author of "THE CULT OF THE AMATEUR: How Today's Internet is Killing Our Culture"
"Lucas Conley has exposed how the ubiquity of advertising assaults us in today's always-on society. While products and innovation suffer, the cacophony grows. As both a parent and a media critic this is the most important book I've read on the dangers of our brand-obsessed culture. We all have a responsibility to read this book."

Douglas Rushkoff, author of "Get Back in the Box"
"The disease is real. Here's a cure."

Rohit Bhargava, SVP, Ogilvy Digital Strategy & Marketing and author of "Personality Not Included"
"Contrary to what most marketers would have you believe, better branding is not always the answer. Lucas Conley brilliantly examines our branding obsessed age and offers an urgent call for a return to innovation, authenticity and quality every business should heed."

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