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The Obvious


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/ Lead title The secrets to success in business aren't secrets at all. They are simple and obvious, but we overlook them. This life-changing book offers the short-cut road to success - in business and beyond giving digestible and effective advice that actually works, served up with inspirational anecdotes in a humorous style. / Written in the same mould as '7 Habits of Highly Effective People' (sold over 230,000 copies in pb alone). / This is not only a fast-results business bible, but offers a broader appeal to anyone wanting effective solutions to life problems. / Author is highly promotable. Good publicity anticipated and strong serialisation potential. / To be supported by extensive online promotions and 3rd party partnerships. / Simultaneous publication with US. / Competition: Steven Covey's 7 Habits series; Who Moved My Cheese; It's Not How Good You Are, It's How Good You Want to Be - Paul Arden; In Search of Excellence.

About the Author

James Dale started as a copywriter at Doner advertising and rose to CEO of this half-billion dollar international ad agency before coming a business consultant. He is co-author of `The Power of Nice' with Ron Shapiro and Mark Jankowski and the recently published Wall Street Journal bestseller, `Bullies, Tyrants & Impossible People'. He has collaborated on `Together We Were Eleven Foot Nine' with Jim Palmer and Earl Weaver.

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