Free Shipping Anywhere in the World

Shop over 1 Million Toys in our Huge New Range

The Obvious
By

Rating
The secrets to success in business aren't secrets at all. They are simple and obvious, but we overlook them. This life-changing book offers the short-cut road to success - in business and beyond giving digestible and effective advice that actually works, served up with inspirational anecdotes in a humorous style. 'The Obvious' is a refreshingly simple and original business book. Business guru James Dale shows how the principles, values, and strategies that make businesses successful are those simple ideas that apply to life.Listening opens up worlds to you, paying attention puts you at an advantage over people who don't even show up, and telling the truth beats lying ten times out of ten. Try the simple - it's almost always more effective than the complicated.You'll find this book not only a sharp, cut-to-the-chase career book, but also an handbook of engaging wisdom that will bring you fast solutions to problems in any area of your life. 'The Obvious' reveals the eight core lessons you need to remember - each full of humour and fascinating anecdotes about the world's most successful movers and shakers. You'll find compelling real-life examples of the 'simple=success' formula from companies such as Apple and IBM, Ikea and Starbucks, as well as innovative people from Thomas Edison and Bill Gates, to Woody Allen and Steven Spielberg.Some `Obvious' life-lessons that work:* Simple is Better Than Complicated - ask if you don't know; shut up and listen; be nice - it gets results.* Be Honest - the truth is powerful; apologies work; an excuse is not a reason; take responsibility - 'I will do it' gets you noticed.* Open Your Mind - failure is a good teacher; bosses are not all idiots - learn from them.* Energy Gives You the Edge - patience is a virtue; so is impatience; 'Do it today' - the key to effectiveness.Readable, fast-paced and entertaining, 'The Obvious' is for anyone's business bookshelf, from the CEO to the postroom, HR director to the entire sales force - or anyone wanting to be successful in life.
Product Details

Promotional Information

/ Lead title The secrets to success in business aren't secrets at all. They are simple and obvious, but we overlook them. This life-changing book offers the short-cut road to success - in business and beyond giving digestible and effective advice that actually works, served up with inspirational anecdotes in a humorous style. / Written in the same mould as '7 Habits of Highly Effective People' (sold over 230,000 copies in pb alone). / This is not only a fast-results business bible, but offers a broader appeal to anyone wanting effective solutions to life problems. / Author is highly promotable. Good publicity anticipated and strong serialisation potential. / To be supported by extensive online promotions and 3rd party partnerships. / Simultaneous publication with US. / Competition: Steven Covey's 7 Habits series; Who Moved My Cheese; It's Not How Good You Are, It's How Good You Want to Be - Paul Arden; In Search of Excellence.

About the Author

James Dale started as a copywriter at Doner advertising and rose to CEO of this half-billion dollar international ad agency before coming a business consultant. He is co-author of `The Power of Nice' with Ron Shapiro and Mark Jankowski and the recently published Wall Street Journal bestseller, `Bullies, Tyrants & Impossible People'. He has collaborated on `Together We Were Eleven Foot Nine' with Jim Palmer and Earl Weaver.

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
Home » Books » Business » General
Item ships from and is sold by Fishpond World Ltd.
Back to top