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Table of Contents

Acknowledgments xi Introduction: Offline 1 Are You Being Digitally Manipulated? 5 Access to Your Attention Has Become a Commodity 8 Technology Is Good. But Use it Carefully! 10 HowThis Book Is Structured 15 Chapter One 17 A Tsunami of Technological Transformation 17 Imperceptible Change 19 Because Your Eyeballs Are Worth It 21 Social Media: The Global Village 23 Tackling the Onslaught of Information 26 Chapter Two 30 A Fire upon the Deep 30 Developing Bigger Brains Was an Evolutionary Gamble 31 The Three Layers of Your Brain 33 Prefiltering and Neuroplasticity: Your Adaptable Brain 45 Is Your Consciousness Time-Shifted? 47 To Be or Not to Be Conscious 49 Out of Control 51 Is Consciousness a Question of Being in the Spotlight? 53 Models Are Not Reality 54 The Hard Question of Consciousness 55 The Social Brain 56 Chapter Three 63 The Billion Dollar Question 63 Dopamine: Sex, Drugs, and Rock 'n' Roll? 65 Oxytocin: Humans Need Humans 67 Does Your Family Suffer from Technoference? 69 Being Able to Defer Gratification Is Crucial 72 What We Actually Do Know about Impulse Control-and About Losing It! 74 Do Smartphones Affect Human Self-Control? 76 Chapter Four 80 The Human Information Factory 82 The Limited Working Memory 82 The Sorting Task 83 Information Processing 84 Would You Dare to Be a Passenger in a Car Driven by a Distracted You? 86 Excuse Me, Do You Have a Minute? 87 Smartphones and Feelings 88 A Quick Pit-Stop before Heading into the Land of Dragons 89 Chapter Five 95 One Great Big Online Market 95 B.J. Fogg and the Stanford Persuasion Lab 96 Let's Take a Look at B.J. Fogg's Model as It Is Being Used Today... 98 Your Phone Is a Slot Machine! 101 What Do the Companies Targeting You See? 103 Your Personality Can Be Predicted with Great Accuracy 107 The Cambridge Analytica Scandal 109 How You Are Captured and Converted 111 Multivariate Testing-Helping Consumers Capture Themselves 113 The StrangeWorld of Tracking Pixels, Cookies and Remarketing 115 All aboard the Consumer Journey Train 118 The Horrible Dark Patterns 120 How Google Skews Your Search Results 121 Chapter Six 125 Stress, Low Self-Esteem, Anxiety and Sleep Disturbances 126 Smartphones and Social Media Can Lead to ADHD in Adolescents 128 Can Use of Social Media Be Addictive? 128 When Addictive Design and Basic Human Social Traits Clash 130 The Effects Are Not Just Physiological or Psychological 132 Echo Chambers and Confirmation Bias 133 When Confirmation Bias Leads to Cognitive Dissonance 138 The Sharp Decline in Empathy 141 The Changing World of Youngsters 144 Cyberbullying 146 In Conclusion: The Road Ahead Is All About the Choices You Make! 148 Chapter Seven 157 Making Changes Is Not Easy! 157 Change Means Doing Things Differently 159 Step 1: Life Stories 160 Step 2: Mapping out Your Habits and How You Spend Your Time 164 Step 3: Identify Triggers & Cues 164 Step 4: Plan Your Countermove and Start Acting 167 Troubleshoot Failure 169 In Summary: It's Not Rocket Science, but it's Not All That Easy Either 170 Teaching Your Children Sensible and Healthy Digital Habits 172 The Underlying Psychological Principles 174 Entering the Zone-Learning to Focus 177 Deliberate Practice 179 In Conclusion: It's Simple, but it's Not Easy 182 Epilogue 187 Index 193

About the Author

Dr. Imran Rashid has a rare background as both an experienced IT-entrepreneur and a qualified family physician. In Rashid's final years of medical specialisation he began to question the way health care was being delivered and whether this could be improved with the integration of current technology trends. This interest lead him through several medtech startups and a general family practice, until he was headhunted to the position he holds today, as Head of Innovation in the largest chain of private hospitals in Denmark, Aleris-Hamlet Private Hospitals. Rashid has used his multidisciplinary knowledge to describe the interaction between the human brain and the smartphone and in doing so provided simple and qualified answers to some of the burning questions in modern society surrounding the impact of technology on our health. The author is also now an independent consultant under the business name Sunddigital.dk Soren Kenner is an expert in online marketing and a successful entrepreneur. In 1994, he founded Medialog, an integrated marketing agency which he later sold in what remains the largest agency deal in Denmark to this day. Soren then went on to head up McCann MRM EMEA, working with global clients such as Coca-Cola, L'oreal, Microsoft, Mastercard and Nestle. Soren has since founded and co-founded several companies, including online trading company Zecco.com (later TradeKing), online marketing agency Hello Group, Moodagent (audio-fingerprinting), Intivation (solar cells that power cell phones), Sparrow Quantum (single photon light-sources) and Concordium (foundational blockchain technology). Soren Kenner has also co-founded the "Liberal Alliance" political party in Denmark, and is an accomplished children's author.

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