Table of Contents

Foreword; PART ONE; Chapter One – Sport, Tourism & the Olympic Games; Chapter Two – Who are Olympic Tourists?; Chapter Three – The Detail of Olympic Tourism; Chapter Four – Leveraging Olympic Tourism; Chapter Five – Planning for Olympic Tourism; PART TWO; Chapter Six – The Winter Olympic Games; Chapter Seven – The Games of the XXVII Olympiad in Sydney (2000); Chapter Eight – The Games of the XXVIII Olympiad in Athens (2004); Chapter Nine – The Games of the XXIX Olympiad in Beijing (2008); Chapter Ten – The Games of the XXX Olympiad in London (2012); Afterword; References

About the Author

Professor Mike Weed is Director of the Centre for Sport, Physical Education andActivity Research (SPEAR) and Faculty Research Director for the Faculty of Social andApplied Sciences at Canterbury Christ Church University, UK. He is Editor of the Journal of Sport and Tourism and author of Olympic Tourism (Elsevier)