Contents
Foreword by Prince Ea
Introduction: The Impact of Gaining One Million Followers Around the World
Chapter 1: How I Gained One Million Followers
Chapter 2: Target Your Audience
Chapter 3: Choose a Message for the Masses
Chapter 4: Fine-Tune Through Social Testing
Chapter 5: Create Shareable Content on Facebook
Chapter 6: Strategic Alliances
Chapter 7: Go Global (an Opportunity)
Chapter 8: Gaining Influence on Instagram
Chapter 9: Growth Drivers for YouTube
Chapter 10: The Realities of Snapchat
Chapter 11: Substantial Business Growth with LinkedIn
Chapter 12: Staying Power
Acknowledgments
About the Author
Brendan Kane is a growth hacker for Fortune 500 corporations, brands, and celebrities. He helps brands find and engage new audiences, which reward relevant content, products, and services with attention and spending. Currently, he is advising Strike Social regarding entertainment partnerships. Strike Social is the largest TrueView Advertising and YouTube Intelligence company in the world. Strike Social runs over 2,500 TrueView campaigns a day for brands such as: Disney, Fox, NBC, Netflix, XBOX, LinkedIn, and many notable fortune 100 companies.
Brendan started his career at Lakeshore Entertainment where he oversaw all aspects of Lakeshore's interactive media strategy. At Lakeshore, he worked on 16 films that generated a worldwide gross of $685 million dollars. While at Lakeshore, Brendan pioneered the first ever influencer campaign to effectively promote Lakeshore's movies. Brendan went on to build applications and platforms for celebrity clients such as Taylor Swift, Rihanna, Xzibit, Charles Barkley, Michael Strahan, super model Adrianna Lima, and pro skateboarder Ryan Sheckler. Brendan is known for creating an innovative application for Taylor Swift and Rihanna that can automatically turn any Facebook profile into a website in less than 60 seconds. More than 50 million people worldwide have accessed the applications and platforms that Brendan created for his celebrity clients. He also served as a consultant for the NHL and NFL Players Association on how to bolster their digital offering to both players and fans.
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