Table of Contents

Foreword by S.C. Gwynne
Introduction
Phase 1: Getting Organized
1 Personal Branding 101
2 You Gotta Dream Big
3 Know Thy Reader
4 Get Real With Your Goals
5 Best Advice in the Business
6 Your Priority List
Phase 2: Turning Your Thinking Into Action
7 Your Online Marketing Plan
8 Building Your Website
9 Mailing List of Fans
10 To Blog or Not to Blog
11 Social Media and Social Networking
12 DIY Online Book Publicity
Phase 3: Staying the Course
13 Promote Without Being Promotional
14 Monitor and Adjust
Some Parting Advice
Acknowledgments
Index
About the Author

About the Author

Fauzia Burke is the founder and president of FSB Associates, one of the first firms to specialize in digital branding and online publicity for books. Founded in 1995, FSB Associates has successfully launched more than 2,000 online book publicity campaigns. Burke has worked on books by Alan Alda, Sue Grafton, Brian Tracy, Joe Pantoliano, Marina Keegan, Kathy Freston, Deepak Chopra, and many others.



S.C. Gwynne is the author of theNew York TimesbestsellersRebel YellandEmpire of the Summer Moon,whichwas a finalist for the Pulitzer Prize and the National BookCritics Circle Award. He spent most of his career as ajournalist,including stints withTimeas bureau chief, national correspondent, and senior editor, and withTexasMonthlyas executive editor. He lives in Austin, Texas, with his wife.

Reviews

Authors
“Fauzia delivered more than I imagined was possible, plus she’s fun to work with.”
— Alan Alda, award-winning actor and author of two New York Times bestsellers

“I’ve known Fauzia for over twenty years, and I can honestly say that no one knows more about the ins and outs of online marketing for books. Fauzia gives authors the practical advice they need to find as wide an audience as possible for their books.”
—R. J. Palacio, author of the New York Times bestseller Wonder

“Fauzia Burke is intelligent, well connected, and effective. She knows how to reach the parts of the media that conventional PR either doesn’t understand or wrongly ignores.”
— Charles Spencer, author of Killers of the King and other bestselling books

“In these days, an author needs a steady, capable guide to navigate the many difficulties of getting books seen and heard. Fauzia’s approach works, and the steps she has outlined in her book will help any author build a base of readers. She’s simply the best.”
— Jan Jarboe Russell, author of the New York Times bestseller The Train to Crystal City

“Fauzia’s creativity and diligent commitment to online publicity and social media are unsurpassed. Unequivocally, she is the premier go-to online marketer.”
— Bill Bradley, former US Senator and author of We Can All Do Better

“What author isn’t intimidated by the complexities and nuances of online marketing? Anyone who has worked with Fauzia Burke! This book reflects the wisdom gained from years of painstakingly navigating the digital labyrinth on behalf of her clients.”
– Larry J. Sabato, Director, University of Virginia Center for Politics, and author of The Kennedy Half Century

Publishers
“Fauzia Burke has been on the web promoting books from the very beginning, and I have consistently admired her perfect balance of creativity with practicality. She knows exactly what kinds of web promotion will drive book sales.”
— Madeline McIntosh, President, Penguin Publishing Group

“Fauzia Burke was talking about online marketing years before the rest of us even knew what that meant, and she continues to lead the way. We should consider ourselves lucky that she is as generous in sharing her hard-won knowledge as she is ahead of the curve in gaining it.”
— Bob Miller, President and Publisher, Flatiron Books/Macmillan

“Always innovative and effective. I have no reservations in recommending Fauzia Burke.”
— Judith Curr, President and Publisher, Atria Publishing Group/Simon & Schuster

“Fauzia Burke knows better than anyone how to utilize the broad and sometimes confusing array of digital marketing tools on behalf of books.”
— Walter Weintz, Chief Marketing and Sales Officer, Workman Publishing

“Fauzia Burke is one of the most innovative marketing experts in the publishing industry. She brings positive, pragmatic, and powerful expertise to any author’s table.”
— Kate Rados, Director, Community Development, The Crown Publishing Group, Penguin Random House

Agents
“With her industry savvy, creative thinking, passion for online PR and brand development, and boundless energy, Fauzia is a true asset to any author.”
— Sandra Dijkstra, literary agent and founder of Sandra Dijkstra Literary Agency

“When it comes to publicizing a book on the web, nobody has the range and expertise of Fauzia Burke.”
— Larry J. Kirshbaum, literary agent, Waxman Leavell Literary Agency

“Fauzia Burke is an industry leader in the world of online publicity and marketing . I have recommended Fauzia to many clients, with total confidence , and they have all been thrilled with the results.”
— Wendy Sherman, literary agent and founder of Wendy Sherman Associates

“Armed with years of experience, Fauzia has been successfully pioneering the world of online marketing to help authors connect with their readers and produce terrific, long-lasting results.”
— Amy Hughes, literary agent, Dunow, Carlson & Lerner Literary Agency

“In her book, Burke takes authors through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals and setting priorities. Once that foundation is established, she walks them through the process of developing a personalized, sustainable long-term online marketing plan. She offers advice on designing a successful website, building a mailing list of super fans, blogging, creating an engagement strategy for social media and much more.”
–Forbes

“This is a useful guide for any authors wondering how to promote themselves online…. It would be a worthwhile volume for libraries that have an active writing community among their patrons, especially as it is specific to books.”
– Library Journal

“The book is filled with practical advice from a roster of experts that reads like a Who’s Who of publishing—S&S’s Judith Curr, Flatiron’s Bob Miller, and Crown’s Patty Berg. Burke places them all into a comprehensive and easy-to-follow narrative that aims to help prospective as well as seasoned authors manage their marketing plans and reach their goals.”
– Publishers Weekly

“By following Burke’s expert advice, authors can conquer the Internet and still get their next manuscript in on time.”
– 800 CEO Read

“It is certainly recommended not just for authors but for anyone looking for information about self promotion.”
– Examiner.com

” The book’s powerful strategies can be put to immediate use, and revisited for long-term success in  marketing and promoting your book.”
– BlogCritics

“Online Marketing for Busy Authors provides the questions and structure to help time-starved authors prioritize and refine their marketing strategies.”
– Small Business Trends

“The book provides a simple and coherent approach for aspiring authors looking to bring attention to their work and develop their brand via the internet and social media.” – Retirement Savvy

“Authors will get a good high-level picture of what online marketing entails and nudge them in the right direction.”
– Non Fiction Book Reviews

“Burke takes authors step by step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities.”
– Literary Rambles

“The book is interactive, with information grouped by chapters with lists, checklists, worksheets and handy tips, along with examples, anecdotes and advice from other professionals in the book business. Fauzia Burke ultimately keeps this book accessible and succinct, perfect for busy authors looking to improve their online marketing strategy.”
– Madison’s Library

“Online Marketing for Busy Authors is a must read for anyone who has written a book or is interested in writing a book”
– The Cyberlibrarian

“Nothing in this book is patronizing, nor does it expect a level of marketing knowledge. To quote Goldilocks, it’s just right.” 
– Tap Dancing Spiders

“I loved the simplicity yet power in this book. I highly recommend it.”
– Terry Whalin

“This book will make busy authors even busier. Yet at least they will be doing the right things.”
– Christopher Richards Ink

“Burke’s writing flows and is easy to understand.  In fact, the book reads like one is having a conversation with her and not reading words written on pages.  Because of this, I think writers of any age would be able to understand the ideas presented.  It is also logically divided into the steps and order of those steps for writers to be successful.”
– Blog: Amy’s Scrap Bag

“This is a terrific book for authors interested in utilizing online resources for promoting their writings.”
– Margo Kelly

“This small book is packed with tips, advice, suggestions and literal steps to plan and implement a marketing plan for authors.”
– Bev Scott

“In clear and concise prose, Fauzia Burke distills her 20 years of experience marketing authors online to accessible steps that even the uninitiated can use.”
– Alisha Solan

“Gold nuggets galore.”
– She Would Read