"Contrary to what most underperformers claim, sales success is not situational. It's not about the market, the product, the company, or the competition. No, it's all about the seller-the individual." -from the Foreword
Anthony Iannarino is an international speaker, an author, and a sales leader. His acclaimed blog draws an average of 50,000 readers every month. He leads a high-performing sales team, speaks to sales organizations nationwide, and teaches part time at Capital University's Capital School of Management and Leadership. He lives with his family in Westerville, Ohio.
“Anthony Iannarino is among the best in the sales world. And his
new book is a magnificent tool for any salesperson.”—BOB BURG,
bestselling author of The Go-Giver
“In today’s sales environment, you are a primary differentiator.
Iannarino clearly outlines the mind-sets and skill-sets needed to
become invaluable to your clients and achieve more than you ever
thought possible.” —JILL KONRATH, author of Agile Selling and SNAP
Selling
“Anthony Iannarino is a salesperson’s salesperson—an expert who
knows what it takes to succeed in the field, because he’s been in
the trenches, making calls, building relationships, and closing
deals. This book is an extremely useful resource for anyone who
sells for a living.” —MICHAEL PORT, author of Steal the Show
“Nobody knows sales the way Anthony does, and he shares everything
from sales tactics to mind-set in this book, written in his
engaging style. This really is the only sales guide you’ll ever
need—from a real salesperson who knows his game.”—MARK HUNTER,
author of High-Profit Selling
“Iannarino’s book will guide you through the most challenging and
complex issues in sales and, most of all, keep you from getting
stuck. Read this book and greatly expand your selling powers.” —TIM
SANDERS, former CSO of Yahoo and author of Dealstorming
“As a salesperson, your craft—and how well you know it—is actually
your biggest competitive advantage in any scenario. If you want to
perfect your selling skills and win more deals, read this book.”
—TRISH BERTUZZI, author of The Sales Development Playbook
“Anthony Iannarino has written a genius book that helps salespeople
master the art and science of selling, with practical advice on
everything from strategy to execution. This is a game changer for
the whole industry.”—GERHARD GSCHWANDTNER, CEO, Selling Power
"Given the proper beliefs and tools, your brain knows how to reach
the finish line. This handbook offers you both the mid-set and a
tool kit that will optimize your thinking and close deals."— CARMEN
SIMON, author of Impossible to Ignore
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