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Open Data Now
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Table of Contents

Preface: My Journey Through the Datasphere ix
Acknowledgments xiii
Introduction: The World's Greatest Free Resource 1
Part 1 The Power of Open Data
1 * An Opportunity as Big as the Web 7
2 * Hot Startups: Turning Government Data into Dollars 23
3 * Consumer Websites: Choice Engines for Smart Disclosure 43
4 * New Companies to Manage the Data Deluge 67
5 * Data-Driven Investing: New Tools for Business Analysis 81
6 * Green Investing: Betting on Sustainability Data 93
7 * Savvy Marketing: How ReputationalData Defines Your Brand 111
8 * The Marketing Science of Sentiment Analysis 129
9 * Tapping the Crowd for Fast Innovation 141
10 * The Open Research Lab: InnovatingThrough Open Collaboration 155
Part 2 The Business Environment: New Trends in Open Data
11 * Privacy, Security, and the Value of Personal Data 177
12 * Doing Business in a See-Through Society 197
13 * Government and Data:Setting the Rules for an Open World 213
14 * The Open Data Future 235
Selected Bibliography 245
Appendix A: Using OpenDataNow.com 251
Appendix B: Defining Data Categories 253
Glossary 257
Chapter Notes 275
Index 313

About the Author

From 2011 to 2012 Joel Gurin served as chair of the White House Task Force on Smart Disclosure, using Open Data to help consumers make informed choices on healthcare, financial services, education, and energy. An awardwinning science journalist, he is currently senior advisor at the GovLab at New York University. Gurin is the former editorial director and executive vice president of Consumer Reports and the former chief of the consumer bureau of the Federal Communications Commission.

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