Table of Contents

Foreword vii
Preface xi
Introduction xvii

Part 1 The Case for Change
1 The Double Meaning of Sustainability 3
2 Dwindling Supplies and Growing Demand 25
3 Reluctant Caretakers of Public Trust 47

Part 2 The Awakening of Organizational Leadership
4 Sustainability as a Core Value 69
5 Social Innovation for Sustainability 83
6 Companies in Transition and the Need for Strategic Change 103

Part 3 Payback Is Real
7 Arguments for the Reluctant Majority 135
8 Does Corporate Sustainability Create Measurable Value? 153
9 Building a Strong and Long-Lasting Reputation 173
10 Common Traits of Sustainable Companies 191

Part 4 A Road Map for Changing Our Future
11 Creating the Road Map to a Sustainable Future 209
12 Adding Value and Profitability 235
13 The Conversation Continues 263

Appendix A: Sustainability Leaders 275
Appendix B: Sustainability Indexes and Rating Systems 281
Notes 285
Acknowledging the Power of Collaboration 303
Index 309

About the Author

GREGORY BALESTRERO has more than 40 years of management and executive experience in the for-profit and not-for-profit sectors. He is a Strategic Advisor for Leadership, Sustainability & Corporate Consciousness, International Institute for Learning, Inc. (IIL), a global leader in training, consulting, and course development, and is the former CEO of Project Management Institute (PMI). He serves on multiple advisory boards and has consulted in more than 60 countries around the world.NATHALIE UDO is a senior consultant and executive coach with more than 15 years of consulting and executive coaching experience in program management, strategy execution, and process improvement design and implementation. Currently, she is a Strategic Advisor to IIL, founder and president of InDepth Strategies, and is the former president for the PMI San Francisco Bay Area chapter. Previously, she has worked in software development in the airline, software, insurance, healthcare, and manufacturing industries.