Traditional and digital media: eARCs are available to genre websites and influencer circles in the anime and manga-spheres.Promotion via media tie-ins: An anime adaptation is set to air in early 2021, creating a buzz in fandom and spurring demand for the original source material.Social Media & Newsletter: Over 6,000 followers keep up-to-date with new releases on J-Novel Club's twitter account and 19,000 readers are subscribed to the company's newsletters. Conventions & Events: J-Novel Club staff attend and hold panels at major conventions including Anime Expo (over 100,000 attendees) and Anime NYC. J-Novel Club also partakes in digital conventions and livestreams to announce new titles and promote fan engagement. J-Novel Club runs its own book club. With over 5,000 paid subscribers, J-Novel Club offers its members first-look access to new titles through ongoing serialisation. Average session length for returning users is over 13.5 minutes. Users are encouraged to engage with staff and each other through book-specific member forums, as well as on the J-Novel Club Discord server.
Iori Miyazawa is the author of Otherside Picnic. shirakaba is the illustrator of Otherside Picnic.
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