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PP0626 - Sport Business Management in New Zealand and Australia


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Table of Contents

Section One: Understanding Sport Management 1. The sport business industry 2. The structure of sport and high performance sport management 3. Indigenous sports and its management 4. Sport in the global marketplace Section Two: Understanding Management Themes 5. Organisational theory and sport management 6. Strategy and planning 7. Governance 8. Leadership in sport organisations 9. Change management 10. Sport marketing 11. Financial management 12. Human resource management 13. Ethics 14. Corporate social responsibility Section Three: The Business of Managing Sport 15. Sport sponsorship 16. Strategic alliances 17. Sport and the law 18. Event management 19. Facility management 20. Sport management trends, challenges and the future

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