About the Author

Leonard Saffir served as executive vice president of Porter Novelli, one of the largest public relations firms in the world. His impressive client list includes: Philip Morris USA, MasterCard, Pepsi Cola, Bristol-Myers, Mattel, Gilette, and many others. He is the recipient of the Public Relations Society of America's prestigious Silver Anvil and Big Apple awards, and several PRSA Certificates of Commendation. He has also won numerous journalism awards and is a past president of the Overseas Press Club of America.