Table of Contents

Introduction.- Chapter 1 Continuous Business Transformation – What is it all about? (Wolfgang Messner).- Chapter 2 Industry Life Cycles as an Underlying Source of Continuous Change (Peter Kreutter).- Part I: Transformational Shifts.- Chapter 3 Lost in Transformation: Strategy Formulation in a Digitized World (Nicole Gottschalck and Christina Günther).- Chapter 4 Leveraging Nature and Patterns in an Exponential World (Hans-Martin Hellebrand).- Chapter 5 The Effect of Digitalization on the Labor Market (Christian Bührer and Christian Hagist).- Chapter 6 Outcome-Driven Transformation (Adam Bujak and Marcus Esser).- Chapter 7 Transformation of Banking Institutions: Comparing Germany and India (Taruna Gautam and Michael G. Schmitt).- Part II: Achieving Customer Centricity.- Chapter 8 The Changing Face of Customer Centricity(Rajesh Gaurav and G Shainesh).- Chapter 9 Rethinking Client Centricity to Reinvent Business Model (Shailesh Chopra and Premkumar Rajendran).- Chapter 10 Transforming Product Line Selection Strategy (Subrat Sarangi).- Chapter 11 Industry 4.0 – How to Manage Transformation as the New Normal (Thomas Ochs and Ute Riemann).- Chapter 12 Digital Transformation in Manufacturing (Klaus Holzhauser and Philipp Schalla).- Chapter 13 Country-of-origin Effects in the Global Automotive Market: The Case of China (Dirk Holtbrügge and Annalena Zeier).- Part III: Dealing with New Technology.- Chapter 14 Customer Integration into Continuous Development of IT-Based Services (Klaus Brockhoff).- Chapter 15 Towards a Safer Tomorrow: Cybersecurity and Critical Infrastructure (Solomon Karchefsky and H. Raghav Rao).- Chapter 16 Digital Change: How MOOCs Transform the Educational Landscape (Anna Kruse and Hans Pongratz).- Chapter 17 E-leadership for SMEs in the Digital Age (Weizi Li, Kecheng Liu, Yinshan Tang, and Maksim Belitski).- Chapter 18 Digital Transformation of a Swiss Ski Destination (Nils T. Kohle).- Chapter 19 Internet of Things – LegalImplications for every Business (Ulrich Bäumer, Miriam Keil, and Sabine von Oelffen).- Part IV: Leading the Change.- Chapter 20 Establishing Continuous Change (Erik Strauss, Jürgen Weber, and Susanne Zubler).- Chapter 21 Organizational Culture: An Additional Perspective to the Balanced Scorecard (Enrico Rühle and Valerie-Laura Wagner).- Chapter 22 Integrating Holistic Marketing into the Stakeholder Management Approach (Mihaela Herciu and Claudia Ogrean).- Chapter 23 Corporate Value Creation from Restructuring through Divestitures (Wiboon Kittilaksanawong).- Chapter 24 Adapting to Working Environment Change: Effects of Mobility and Flexibility (Melissa Promes).- Chapter 25 The Changing Role of Leaders for the Digital Age (Peter Boggis, Frank Dannenhauer, and David Trafford).

Promotional Information

"Businesses around the world have to cope with a continuously changing environment. This superb handbook provides a powerful collection of insights, concepts, and guidelines for a successful change strategy. It is the long-thought link between academic research and practical implementation of digitalization." (Lutz Goebel - CEO, Henkelhausen; & President, Die Familienunternehmer, Germany) "The new world of work requires organizations to invest in resilient and innovative business models. Taking examples from various industries, this handbook has distilled knowledge on achieving client centricity within a changing environment; it examines the impact of globalization and digitization on businesses embracing a client centric approach." (Flocy Joseph, Human Capital Leadership Institute, Singapore Management University, Singapore) "The world economy is transforming rapidly from an analogue to a digital-based technology-driven society; such a transformation requires businesses to move from a transactional relationship to one that that is interactional. This handbook uses applied research and an interdisciplinary approach to better understand the salient components of managing change through transformation." (Arthur M. Langer, Director, Center for Technology Management, Columbia University, USA) "Keeping up in a steadily changing business environment is challenging - and sometimes exhausting. But businesses, small and big, domestic and international, need to learn how to change and adapt, not only once but many times. This well-organized and timely handbook brings together a wealth of practical and research experience." (David Patient, Associate Professor of Organizational Behavior, Catolica Lisbon School of Business & Economics, Portugal) "Market- and environment-related forces constantly mete out new pressure for change in a tightly interwoven network of cause-and-effect relationships. Change will be the new normal in tomorrow's business environment. This book is a good compass of how to establish a resilient business model, and how to cope with change, both expected and unexpected." (Naveen Rajdev - Chief Marketing Officer, Wipro) "The impact of the current digitalization phenomenon on the business world is probably only comparable to the changes wrought by the industrial age. Now, many believe that we are undergoing a fourth industrial revolution. In such rapidly changing times, expert guidance, such as from this handbook, is highly appreciated." (Michael Shepherd - Professor of Computing Science, Dalhousie University, Canada)

About the Author

Horst Ellermann is Publisher of the CIO Magazine, co-founder of the ‘CIO Foundation’, and creator of the international network ‘CIOmove.com’. He publishes the ‘CIO Yearbook’ series about the future of Information Technology. Horst’s academic interests include media, political science, and psychology.

Peter Kreutter is Managing Director of the Wipro Center for Business Resilience at WHU, Otto Beisheim School of Management, Germany, where he is also Director of WHU Foundation. He is a member of the board of trustees of several foundations, and his academic research focuses on industry life cycles and the impact of digital disruption.

Wolfgang Messner is Clinical Associate Professor at the Moore School, University of South Carolina, US, and the Director of GloBus Research. He teaches, conducts research, and consults in areas such as strategic business decisions in a globalized world, international management, and intercultural communication. Wolfgang has written seven books, and published in academic journals.