Foreword xi
Introduction xiii
Preface xxi
PART ONE: MASLOW AND ME
1 Toward a Psychology of Business 3
2 Karmic Capitalism 17
3 The Relationship Truths 31
PART TWO: RELATIONSHIP TRUTH 1: THE EMPLOYEE PYRAMID
4 Creating Base Motivation 45
5 Creating Loyalty 61
6 Creating Inspiration 77
PART THREE: RELATIONSHIP TRUTH 2: THE CUSTOMER PYRAMID
7 Creating Satisfaction 99
8 Creating Commitment 119
9 Creating Evangelists 135
PART FOUR: RELATIONSHIP TRUTH 3: THE INVESTOR PYRAMID
10 Creating Trust 159
11 Creating Confidence 175
12 Creating Pride of Ownership 187
PART FIVE: PUTTING THE TRUTHS INTO ACTION
13 The Heart of the Matter 201
14 Peak Leadership Practices 215
15 Creating a Self-Actualized Life 235
Appendix: Peak Managerial Assessment 247
Notes 251
References 259
Acknowledgments 267
The Author 271
Index 273
CHIP CONLEY is founder and former CEO of Joie de Vivre Hospitality and Strategic Advisor for Hospitality and Leadership at Airbnb. Entrepreneur, disruptive business rebel, and social change agent, he is The New York Times bestselling author of Emotional Equations and a recipient of the hospitality industry's highest honor, the Pioneer Award.
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