Table of Contents

Foreword xi

Introduction xiii

Preface xxi

PART ONE: MASLOW AND ME

1 Toward a Psychology of Business 3

2 Karmic Capitalism 17

3 The Relationship Truths 31

PART TWO: RELATIONSHIP TRUTH 1: THE EMPLOYEE PYRAMID

4 Creating Base Motivation 45

5 Creating Loyalty 61

6 Creating Inspiration 77

PART THREE: RELATIONSHIP TRUTH 2: THE CUSTOMER PYRAMID

7 Creating Satisfaction 99

8 Creating Commitment 119

9 Creating Evangelists 135

PART FOUR: RELATIONSHIP TRUTH 3: THE INVESTOR PYRAMID

10 Creating Trust 159

11 Creating Confidence 175

12 Creating Pride of Ownership 187

PART FIVE: PUTTING THE TRUTHS INTO ACTION

13 The Heart of the Matter 201

14 Peak Leadership Practices 215

15 Creating a Self-Actualized Life 235

Appendix: Peak Managerial Assessment 247

Notes 251

References 259

Acknowledgments 267

The Author 271

Index 273

About the Author

CHIP CONLEY is founder and former CEO of Joie de Vivre Hospitality and Strategic Advisor for Hospitality and Leadership at Airbnb. Entrepreneur, disruptive business rebel, and social change agent, he is The New York Times bestselling author of Emotional Equations and a recipient of the hospitality industry's highest honor, the Pioneer Award.