Table of Contents

I The Biological Underpinnings of Scents.- 1 Human odour culture: a zoological perspective.- 2 The molecular dimension in perfumery.- 3 The significance of odorous steroids in axillary odour.- II Developmental and Social Aspects of Fragrance.- 4 The acquisition of odour hedonics.- 5 Perfume as a tactic of impression management in social and organizational settings.- III Odour Perception and the Language of the Brain.- 6 Contingent negative variation (CNV) and the psychological effects of odour.- 7 Emotion and the brain.- IV Fragrance Therapies.- 8 Anxiety reduction using fragrances.- 9 Essential oils as psychotherapeutic agents.- V The Consumer and Perfume.- 10 The psychology of fragrance selection.- 11 Perfume, people, perceptions and products.- 12 Selling perfume: a technique or an art?.- 13 Fragrance education and the psychology of smell.- References.- Author Index.

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