Derek Armstrongis a former private investigator and author of Blogertize, The Game, The Last Quest, and The Last Troubadour, MADicine.
"The Persona Principle is more than the literary equivalent of a shell game...Image Marketing is bound to increase in importance." -- Debra Phillips, Entrepreneur Magazine "Buy their book. It's a quick read, smartly designed, and one of the best business tomes around." -- How Magazine "The authors, both advertising experts, show you how to create an effective plan to reach all your business, sales and marketing goals -- on image alone." -- Don Morris, Dayton Daily News "This top ad team's book on image marketing makes marketing accountable. It's proven to work every time." -- Patti Summerfield, Strategy Magazine "This book shows how the authors launched major brands and companies of all sizes...brilliant..." -- Studio Magazine "The author's methods should help you excel with very precise tactics called Persona Factors. Any business can benefit from these principles." -- Profit Magazine
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