Rosie Findlay is a lecturer in cultural and historical studies at London College of Fashion, University of the Arts London.
"Extremely valuable in tracing the evolution of personal style blogging up until the present day and in depicting how fashion media has been revolutionising itself through a discursive process. . . . An exciting read for students, professionals as well as academics interested in the fields of fashion, media, blogging, digital transformation and creative work more generally."--LSE Review of Books