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About the Author

Rosie Findlay is a lecturer in cultural and historical studies at London College of Fashion, University of the Arts London.

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"Extremely valuable in tracing the evolution of personal style blogging up until the present day and in depicting how fashion media has been revolutionising itself through a discursive process. . . . An exciting read for students, professionals as well as academics interested in the fields of fashion, media, blogging, digital transformation and creative work more generally."--LSE Review of Books

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