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Table of Contents

Foreword by Sir John Harvey-Jones MBE Publisher's acknowledgements Author's acknowledgements Introduction 1 The power of persuasion: How empathy and sincerity work wonders for you 2 Being a good listener: Why listening is so crucial 3 Attention please: Keeping attention where you want it 4 Mind your body language: How to read non-verbal signals from others and send out the right ones 5 Memory magic: The impact of good recall and simple tips to improve your memory 6 Make words work for you the power of psycholinguistics: Success can depend on saying the right thing at the right time 7 Telephone telepathy: Learn to use the telephone to your best advantage and read situations better 8 Negotiating for mutual benefit: Understand the psychology involved, to achieve the best possible result 9 'Difficult' people (and their behaviour) Who are they? 10 The personality spectrum: How to identify successfully and deal with different 'types' Appendix: Coffee break answers Afterword

About the Author

James Borg is a practising work psychologist and business consultant. At age 9, following his demonstration of psychological magic, James was admitted as one of the youngest members of the Magic Circle. He reveals in "Persuasion" that there is a lot we can learn from magician's tricks to help us gain persuasive powers to use in work and life.

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