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Persuasion and Influence


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Table of Contents

Foreword: Firstly some history Part One: Introduction * Chapter 1: Presenting for Success * Chapter 2: The Big Picture Part Two: The Keys to Persuasion * Chapter 3: The Keys to Persuasion * Chapter 4: The Presentation Powerhouse - Part 1 - Entertain * Chapter 5: The Presentation Powerhouse - Part 2 - Communicate * Chapter 6: The Presentation Powerhouse - Part 3 - Train Part Three : Pulling the Presentation Together * Chapter 7: Pulling the Presentation Together Part Four: Bounding the Presentation * Chapter 8: Defining the Aims * Chapter 9: Profiling the Audience * Chapter 10: Accounting for Time Part Five: Developing the Content * Chapter 12: Setting the Structure * Chapter 13: Selecting the Templates * Chapter 14: Allocating Time * Chapter 15: Overlaying Styles Part Six: Scripting the Presentation * Chapter 16: Scripting Part Seven: Putting it All into Perspective * Chapter 17: Conclusion Notes and Index

About the Author

Bruce Hilliard has successfully applied his knowledge to the fields of marketing, teaching, sales and amanagement. His easy-to-use frameworks and techniques work virtually in any situation.

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