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Foreword People and Places Typographic Folk Art Menagerie of Imaginary Creatures Alphabetic Excursions Who Was Who Badger Graphics Santa Claus Wild Flowers The Zodiac Squaring Up Colourways Visual Comparisons Carton Icons Billet Doux The Chinese Horoscope A Nomad Eye Thought on Thinking Writing is Drawing The Twin Towers Facading Gravy Williams Characterization Letterworks An Alphabet of Sorts Bits and Pieces Acknowledgments
Alan Fletcher belonged to that elite international group of designers who have transcended the conventional boundaries of their craft. He was a founder member of the design group Pentagram and has tackled every facet of design with a unique style and purpose. He was consultant Creative Director to Phaidon Press, and author of The Art of Looking Sideways and Beware Wet Paint, both published by Phaidon.
'coaxes the reader into retraining their visual perspective.' The Independent, 7 November 2006 'reads like the scrapbook of someone with too many good ideas. - These images [ - ] have an effortless charm and wit all of their own.' Sunday Telegraph, 12 November 2006 'a colourful and pretty book - page after page of eye-catching and quizzing visual games, doodles, graphic objects, sketches and quotations. - Fletcher['s] wit and skill at turning words into pictures make this an interesting and challenging book to read.' 10 magazine, December 2006 'Charming - never has the doodle been more delightful.' Artists and Illustrators, February 2007 'comprehensively and beautifully illustrated' Grand Design, January 2007