Table of Contents

1  Welcome to Pinterest 1

What Is Pinterest? 3

Why Pinterest? 4

The Pinterest Home Page 6

Navigation. 6

Search 6

Center Menus 6

Pins 7

A Pinterest Timeline 7

Pinterest Lingo 9

What Is a Pin? 10

Liking a Pin and Repinning a Pin 11

Followers 12

Setting Up Your Pinterest Account 13

Pinterest Timeline App 15

Installing the Pinner 16

What Is the Pinner? 16

How to Edit a Pin 18

How to Pin Facebook Photos from Facebook 18

Navigating the Pins 20

The Importance of Fresh Pins 21

All That Makes a Pin a Pin 21

Describing Your Pin 22

Twitter Compatibility with Pinterest 23

Tracking Your Pins 24

Pinterest Categories 24

What Are Boards? 25

Exploring Boards Using Search Bar 26

Demographics of Pinterest 27

2  Integrating Pinterest in Your Businesses 29

Creating a Business Page on Pinterest 30

Branding Your Pinterest Account 30

What Names Should I Group My Boards

with and Why? 31

Understanding Your Product and Demographics 33

What Should I Post for My Brand and Why? 35

Informative Infographics 38

Pinning Versus Repinning for Your Brand Boards 39

How Do I Place a Pinterest Button on My Website? 40

Tracing Your Pinterest Traffic 42

3  Pinpointing Your Target: Captivating Your Audience 45

The Image Theory 47

Images’ Effects on Purchasing 48

The Psychology of Images 49

Why Do I Need Great Images? 52

4  Pinpointing Your Industry 57

Understanding Your Brand 59

If Your Company Were a Car, What Would It Be? 59

If Your Company Were a Celebrity, Who Would It Be? 59

If Your Company Were an Animal, What Would It Be? 60

Marketing Your Brand 61

Defining Your Purpose 62

Defining Your Customer 64

Who Is Pinning What? 65

B2C Model 66

From the Field 67

B2B Model 72

Nonprofit Organizations 76

Where Do You Fall in Line? 78

Business Sectors 78

5  Winning by Pinning 81

Putting It to Practice 101

Eric Himel 101

Simple Truths 102

Better Whey of Life 103

Olympia Fields Dental Associates 104

SocialTechPop 104

6  Still Winning by Pinning 107

7  Relentless Reach: The Power Behind Your Pins 127

Perfecting Your Pins 128

Restrictions That Affect How You

Create Images 129

Flash and Pinterest 129

Image Size 130

Tagging Pins and Descriptions 130

Tracking Your Pins’ Progress 131

Email Marketing with Pinterest 134

Using Email to Announce Your Pinterest

Presence 135

Placing a “Pin This” Icon 136

Coordinating New Boards or Pins Around

Email Deployment 136

Pinterest in Print 136

8  Viralocity: How to Improve the Reach of Your Pins 139

Going Viral 140

Decoding the Equation 141

Infographics 142

Using Word of Mouth 144

9  Playing Well with Others: Pinterest and Other Social Media Platforms 167

Putting Pinterest at the Heart of Your Social Strategy 168

Integrating Social Media Platforms 169

Facebook 170

Twitter 171

LinkedIn 172

Reddit 172

YouTube/Vimeo 173

10  The Bright Pin: Standing Out on a Crowded Pinboard 175

SEO and Back Links 176

The Video Frontier 181

11  Pinterest Etiquette: Staying on Pinners’ Good Side 191

Following the Rules 192

Create a Descriptive Caption 192

Remember R-E-S-P-E-C-T 192

Cite Sources for Your Links 192

Report Spammers 193

Don’t Smother Your Audience 193

Avoid Pinning Addiction 193

The Legality of Pinterest 193

Pinterest’s Do’s and Don’ts 199

12  Pinning Your Future 201

Index 209

About the Author

Jess Loren is a consultant, strategist, speaker, and eternal “lemonade stand” purveyor (aka, entrepreneur) in the world of social media and digital marketing. She is the cofounder and managing partner of Kambio Group, a digital marketing agency that concentrates on social media management and event-based campaigns. Loren has contributed across the industry and across the spectrum, working with everyone from Fortune 500 companies to a company that hosts the “largest bar crawl in America.”

 

Edward Swiderski is a marketing and technology leader with more than 12 years of experience increasing revenue and lowering costs for clients. He is a cofounder and managing partner of Kambio Group. Swiderski focuses on strategy and implementation to help customers embrace digital and social marketing and eliminate traditionally fixed technology costs. Outside of his professional career, he has also costarred on ABC’s Bachelor Pad, and ABC’s The Bachelorette, where he was selected as the final contestant.