Pioneers of Digital is about those individuals who have truly altered the way advertising, marketing and other communications industries operate, through their groundbreaking ideas and creative ingenuity.
Paul Springer is Head of Research for Design, Media & Management and a Communications Professor at Buckinghamshire New University (UK). He is an advisor to the China Advertising Association and Chairs the Research committee of the European Foundation of Commercial Communications Education Springer has written for Admap, Brand Strategy and China Advertising. He is the author of Ads to Icons (published by Kogan Page). Mel Carson is founder of Delightful Communications, a Seattle-based Social Media Strategy, Digital PR & Personal Branding consultancy. An industry veteran, his most notable role has been a seven year stint as Microsoft Advertising's Digital Marketing Evangelist where he built his reputation as an accomplished blogger and conference speaker on search marketing, social media and online advertising. Originally from London, he's also lectured on MBA and MSc courses at Birkbeck College and Cranfield University in the UK.
"These very insightful stories are perfect for those fascinated by
the history of digital." * Sir Martin Sorrell, CEO, WPP *
"If you embrace new media and the spell it has cast over
advertising and the world in general, this may be your lucky
day...These concise profiles makes for quick reading, with useful
'sound bytes' at the end of each chapter...Readers will feel like
kids in a digital candy shop." * Publishers Weekly *
"The 20 tech stars [Spring and Carson] feature in the book
emphasize simplicity - solving everyday problems with easy-to-grasp
solutions." * Investor's Business Daily *
"Pioneers of Digital makes for compelling reading about fascinating
innovators. Their curiosity, passion, drive and enthusiasm for
using technology in creative ways to help people connect and
interact is both contagious and inspirational." * USA Today *
"Springer and Carson have done a commendable job of collecting
diverse examples representing a wide array of fascinating
applications while drawing general conclusions about digital
innovation. "Our aim with this book is to inspire," write the
authors. Most readers will find Pioneers of Digital does exactly
that." * ForeWord Reviews *
"Readers interested in social media or seeking interesting business
people for professional inspiration will be more that satisfied.
Ultimately read Pioneers of Digital to know what it takes to truly
stand out in your field." * SmallBizTrends *
"The book provides an interesting series of anecdotes focusing on
excellent work and success stories along with the lessons that can
be learned to have an impact on the digital industry and the wider
world." * Contagious Magazine *
"...an excellent book to dip into and pick up lessons and
inspiration from some of the greatest digital marketeers the world
has to offer. It's also beautifully laid out, features neat
summaries and handy hints to take away from each profile [...] an
excellent reference tool and an encyclopaedia of tech know-how." *
Elite Business Magazine *
"...explains many secrets of the digital sphere that even the
newest marketer can understand and apply [...] It incorporates a
fantastic breakdown of the digital sphere which is important to
understand the marketing success seen in the case studies [...] a
book which you should not be without when new campaigns are being
coined. The right path to reach your audience is out there and this
book will help you get there faster than before. (5* review)" * B2B
Marketing Magazine *
"An inspiring read, and a good introduction to digital approaches
and the broader digital market landscape." * Ninder Takhar, Head of
Marketing North East Asia, BT Global Services - The Marketing
Society *
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