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Platform Revolution
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Facebook, PayPal, Alibaba, Uber-these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value. Platform Revolution explores the what, how and why of this revolution and provides the first "owner's manual" for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.
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About the Author

Geoffrey Parker is a professor of engineering at Dartmouth College (effective July 2016) and has been a professor of management science at Tulane University since 1998. He is also a research scientist at the MIT Initiative for the Digital Economy. He received a B.S. in electrical engineering and computer science from Princeton University, M.S. in electrical engineering (Technology and Policy Program) from the Massachusetts Institute of Technology (MIT), and Ph.D. in management science from MIT. Before joining academia, he held positions in engineering and finance at General Electric. Parker is a frequent speaker at academic conferences and industry events. Marshall W. Van Alstyne is a professor at Boston University and a research scientist at the MIT Initiative on the Digital Economy. Van Alstyne is a world expert on information economics and has made fundamental contributions to IT productivity and to theories of network effects. His coauthored work on two-sided networks is taught in business schools worldwide. In addition, he holds patents in information privacy protection and on spam prevention methods. Van Alstyne has been honored with six best paper awards and National Science Foundation IOC, SGER, iCORPS, SBIR and Career Awards. He is an adviser to leading executives, a frequent keynote speaker, a former entrepreneur, and a consultant to startups and to global 100 companies. He received his B.A. from Yale and his M.S. and Ph.D. from MIT. Sangeet Paul Choudary is the founder of Platform Thinking Labs, a widely published industry analyst and a C-level strategy advisor to executives globally, best known for his work on platform businesses.

Reviews

"An authoritative guide to the role of online platforms: what they are, how they work, and what they mean for business and economics. Platform Revolution demystifies the concept by providing clear prose, insightful examples, and practical lessons." -- al Varian, chief economist, Google, and author of Information Rules "Platforms have transformed the economy over the last two decades, but the biggest effects are yet to come. Platform Revolution provides the first comprehensive framework for platform strategy and for predicting the winners and losers of future disruptions." -- Susan C. Athey, Stanford University, former chief economist, Microsoft "Platform Revolution is a manual for the disruption of your industry. You can either read it or try to keep it out of the hands of your competitors-present and future. I think it's an easy call." -- Andrew McAfee, principal research scientist at MIT, coauthor of The Second Machine Age "Platform Revolution provides an exceptional synthesis of cutting-edge research that makes it must-reading for my MBA students. A key insight is that platform strategies can benefit all participants when they understand the underlying economics. Read the book and share it with your business partners. You'll be glad you did." -- Erik Brynjolfsson, MIT Sloan School, coauthor of The Second Machine Age "In a very cohesive and comprehensive way, the authors provide deep conceptual insights and rich practical advice on platforms, the most important business organizations of our time." -- Zeng Ming, chief strategy officer, Alibaba "In the digital economy, platforms are transforming industries at high speed. Platform Revolution is an inspiring guide for business leaders to transform existing businesses to platform businesses." -- Jim Hagemann-Snabe, former CEO of SAP

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