A fascinating look at how games can help us learn, create, and innovate.
Adam Penenberg is the editor of PandoDaily.com, a Web site that follows tech start-ups. He has written for The New York Times, Forbes, Fast Company, Inc., Slate, and Wired among other publications. He is the author of Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves and is a journalism professor at New York University.
It's happening all around us, but if you're not paying attention you may miss it. Adam Penenberg provides an insightful guide into how gamification is infiltrating the marketplace, and more importantly, how it can be leveraged to make experiences more immersive and addictive. Read it, and prepare to see your everyday experiences through new eyes - Todd Henry, author of DIE EMPTY
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