Rich Gold (1950-2003) was an artist, composer, designer, inventor, lecturer, and writer. Equally at home in the worlds of avant-garde art, academia, and business, he worked at various times for Sega, Mattel, and Xerox PARC.
...a wonderful read if you have any interest at all in art or
science or design or engineering or creativity or innovation or the
morality of our material culture or managing any of those people or
processes...Some books are so good that you know you'll read them
again, and you know this by the time you finish. With this book, I
knew by page 25.--Computerworld--
Gold displays casual insights such as illustrating the sheer
abundance of the plenitude by pointing out the variety of shirts in
an audience and the work that went into each and pads this very
skinny book with his own goofy cartoons. The result is a fun splash
in some of the important ideas behind modern
consumption.--Publisher's Weekly--
Gold's nimble mind unpacks the contradictions and consequences of
our stuff-clotted world, quoting a friend's warning: 'We should be
careful to make the world we actually want to live in.' This is not
the traditional anti-materialist rant and that helps make it a
valuable rumination on a prevailing 21st-century condition.--The
Morning News--
This little book, with its simple logic and language and
unforgettable, whimsical drawings, will change the way its readers
look at the world around them.--Susan Salter Reynolds, LA Times--
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