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The Pocket Universal Methods of Design


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Table of Contents


INTRODUCTION01. A/B Testing02. AEIOU03. Affinity Diagramming04. Artifact Analysis05. Automated Remote Research06. Behavioral Mapping07. Bodystorming08. Brainstorm Graphic Organizers09. Business Origami10. Card Sorting11. Case Studies12. Cognitive Mapping13. Cognitive Walkthrough14. Collage15. Competitive Testing16. Concept Mapping17. Content Analysis18. Content Inventory & Audit19. Contextual Design20. Contextual Inquiry21. Creative Toolkits22. Critical Incident Technique23. Crowdsourcing24. Cultural Probes25. Customer Experience Audit26. Design Charette27. Design Ethnography28. Design Workshops29. Desirability Testing30. Diary Studies31. Directed Storytelling32. Elito Method33. Ergonomic Analysis34. Evaluative Research35. Evidence-based Design36. Experience Prototyping37. Experience Sampling Method38. Experiments39. Exploratory Research40. Eyetracking41. Flexible Modeling42. Fly-on-the-Wall Observation43. Focus Groups44. Generative Research45. Graffiti Walls46. Heuristic Evaluation47. Image Boards48. Interviews49. KJ Technique50. Kano Analysis51. Key Performance Indicators52. Laddering53. Literature Reviews54. The Love Letter & the Breakup Letter55. Mental Model Diagrams56. Mind Mapping57. Observation58. Parallel Prototyping59. Participant Observation60. Participatory Action Research (PAR)61. Participatory Design62. Personal Inventories63. Personas64. Photo Studies65. Picture Cards66. Prototyping67. Questionnaires68. Rapid Iterative Testing & Evaluation (RITE)69. Remote Moderated Research70. Research Through Design71. Role-playing72. Scenario Description Swimlanes73. Scenarios74. Secondary Research75. Semantic Differential76. Shadowing77. Simulation Exercises78. Site Search Analytics79. Speed Dating80. Stakeholder Maps81. Stakeholder Walkthrough82. Storyboards83. Surveys84. Task Analysis85. Territory Maps86. Thematic Networks87. Think-aloud Protocol88. Time-aware Research89. Touchstone Tours90. Triading91. Triangulation92. Unobtrusive Measures93. Usability Report94. Usability Testing95. User Journey Maps96. Value Opportunity Analysis97. Web Analytics98. Weighted Matrix99. Wizard of Oz100. Word CloudsACKNOWLEDGMENTSABOUT THE AUTHORS

About the Author

Bruce Hanington is an associate professor, director of graduate studies, and former program chair of industrial design in the School of Design at Carnegie Mellon University in Pittsburgh, Pennsylvania. He has dedicated his teaching and research to methods and practices for human centred design, with an emphasis on design ethnography, participatory design, and the meaning of form in context. Bella Martin is a design practitioner and independent consultant in Atlanta, Georgia, where she brings her expertise for design research methods to companies who are new to user-centred design but eager to give their users a voice in the design process. She holds a Master of Design in Communication Planning and Information Design from Carnegie Mellon University, where she first began her ongoing work in visualising user-centred research methods.

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