Chapter 1. How We Got Here.- Chapter 2. Media Polls: The Gallup Legacy.- Chapter 3. Commercial Public Opinion Research: Show Me The Money.- Chapter 4. Market Intelligence: Glamour and Grief.- Chapter 5. "Where Are We Going?” From Market Intelligence to Market Surveillance.
André Turcotte is an Associate Professor at the School of Journalism and Communication, Carleton University, Canada. He has worked with several polling firms over the years and has provided opinion research advice to several politicians, corporations and organizations.
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