Chapter 1. How We Got Here
Chapter 2. Media Polls: The Gallup Legacy
Chapter 3. Commercial Public Opinion Research: Show Me The Money
Chapter 4. Market Intelligence: Glamour and Grief
Chapter 5. "Where Are We Going?” From Market Intelligence to Market Surveillance
André Turcotte is an Associate Professor at the School of Journalism and Communication, Carleton University, Canada. He has worked with several polling firms over the years and has provided opinion research advice to several politicians, corporations and organizations.