George Lakoff is the Richard and Rhoda Goldman Distinguished Professor of Cognitive Science and Linguistics at the University of California, Berkeley, where he has taught since 1972. He previously taught at Harvard and the University of Michigan. He graduated from MIT in 1962 (in mathematics and literature) and received his PhD in linguistics from Indiana University in 1966. He is the author of the New York Times bestseller Don't Think of an Elephant!, among other works, and is America's leading expert on the framing of political ideas.
" Unyielding, provocative, ambitious . . . filled with fascinating
scientific research, is apt to find a receptive audience among
citizens who hunger for a new progressive renaissance."
-San Francisco Chronicle