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Pop America, 1965-1975


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Table of Contents

Directors' Foreword 6
Curator's Acknowledgments 8
Contesting Freedom / Esther Gabara 10
Plates: Welcome to America 28
Pop Goes Conceptual: Visual Language in America / Camila Maroja 42
Plates: Consuming America 58
Revolutionary Currents: Pop Design Between Cuba, Mexico, and California / Jennifer Josten 72
Plates: Fashioning America 88
Plates: Liberating America 108
Printed Matters / Roberto Tejada 124
Plates: Mediating America 138
Pop Writing in America: Between Art Criticism and Theory / Natalia de la Rosa 158
Defilement, Defacement, and Disfiguration / Sergio Delgado Moya 172
Plates: Facing America 186
The Art of Provocation / Rodrigo Alonso 196
Robert Indiana's Study for Viva Hemisfair / Lyle W. Williams 198
Notes on Pop Art in Mexico / Pilar Garcia 200
Contributor Biographies 202
Exhibition Checklist 206
Lenders to the Exhibition 214
Museum Staff and Board Members 215

About the Author

Esther Gabara is E. Blake Byrne Associate Professor of Romance Studies and Associate Professor in the Department of Art, Art History & Visual Studies at Duke University. Faculty guest curator of Pop America, 1965-1975, she is the author of Errant Modernism: The Ethos of Photography in Mexico and Brazil, also published by Duke University Press.


"An academic book that doubles as a coffee table tome! A guide to accompany a traveling exhibit of Latin American pop art, this book comes with plenty of colorful images, as well as essays that trace the art movement's origins across Latin America." -- Alejandra Oliva * Remezcla *
"The contributors to [Pop America] provide sharp analysis and thought-provoking insight into the artistic practices of those included in the exhibition. . . . The catalog, along with other recent publications on Latin American contemporary art, contribute to a more inclusive discourse about art history, and should be considered a valuable resource to any library supporting research in the fields of art history, art, and design." -- Melanie Emerson * ARLIS/NA Reviews *
"Focusing on one particularly eventful decade, the exhibition Pop America 1965-75 and the exhibition catalog essays explore multivalent implementation of the sprawling phenomenon of Pop during this period. A consummately contemporary art movement, Pop used visual vocabularies, techniques, and technologies drawn from advertising and publicity, and served as a repudiation of the abstraction(s) that had dominated the international art world in previous decades." -- Alison Fraunhar * The Americas *

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