Gary Warnaby is Professor of Retailing and Marketing, based in the Institute of Place Management at Manchester Metropolitan University. His research interests focus on the marketing of places and retailing. He is co-author of Relationship Marketing: A Consumer Experience Approach (Sage, 2010), co-editor of Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions (Springer, 2015), and has contributed to numerous edited books.
Charlotte Shi is Lecturer in Fashion Marketing and Branding,
based in the School of Art and Design at Nottingham Trent
University. Her research is centered on the interdisciplinary
approach to marketing and retailing, focusing on the temporal
dimensions of retailing. She has published in the Journal of Global
Fashion Marketing and contributed to well-known Design and Branding
conferences.
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