Table of Contents

List of Downloadable Materials vii

Preface ix

About the Authors xv

Introduction: The MBA Degree Experience 1

1 Accounting Principles 8

2 The Principles of Economics 28

3 Introduction to Business Ethics 47

4 Marketing Management 63

5 Financial Management 83

6 Operations Management 111

7 Managing People 134

8 Supply Chain Management 156

9 Strategy—Defining and Developing Competitive Advantage 169

10 Financial Analysis and Firm Valuation 187

11 Consumer Behavior 216

12 New Product Creation 227

13 Entrepreneurship 243

14 Emerging Markets and Development 259

15 Enterprise Risk Management 277

16 Leading from the Middle 301

17 Managing Teams 314

18 Starting Your New Career with an MBA 332

Index 339

About the Author

KENNETH M. EADES, Professor of Business Administration, Darden School of Business, University of Virginia. LYNN A. ISABELLA, Associate Professor of Business Administration, Darden School of Business, University of Virginia. TIMOTHY M. LASETER, Senior Lecturer, Darden School of Business, University of Virginia, and the Tuck School of Business at Dartmouth. PETER RODRIGUEZ, Associate Dean for International Affairs and Associate Professor of Business Administration, Darden School of Business, University of Virginia. PAUL J. SIMKO, Associate Dean for the MBA for Executives Program and Associate Professor of Business Administration, Darden School of Business, University of Virginia. IAN SKURNIK, Associate Professor of Business Administration, Darden School of Business, University of Virginia.

Reviews

Comprehensive overview of all businessbasics and [an] excellent resource. (CPO Agenda, Summer2010).