Al Ries is Chairman of Ries & Ries, Rowsell, GA (www.ries.com). Al Reis and Jack Trout are undoubtedly the world's best-known marketing strategists. Jack Trout is Chairman of Trout & Partners, Old Greenwich, CT (www.Troutandpartners.com). Al Reis and Jack Trout are undoubtedly the world's best-known marketing strategists.
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