Howard Schultz is a native of Brooklyn, New York, who joined
Starbucks in 1982 and has been Chairman and CEO since 1987. He
lives in Seattle. Dori Jones Yang has over fifteen years'
experience as a reporter, writer, and bureau chief for Business
Week in New York, Hong Kong, and Seattle. She lives in
Bellevue, Washington.
Starbucks CEO Schultz has given millions of Americans a taste for dark-roasted coffee blends‘espresso, cappuccino, caffe latte‘as served in the congenial atmosphere of pseudo-Italian coffee bars. With Business Week writer Yang, he recalls here rounding up often reluctant investors, opening his first store in Seattle, fending off a takeover, providing stock options and health care coverage to employees while doggedly raising new capital despite early losses‘and eventually delivering a 100-to-1 return on investment. As the company grew, with a new store opening daily nationwide, Schultz hired away executives from 7-11 and Burger King, took on Wall Street with an initial public stock offering, all the while developing additional products (Frappucino) and customizing the music tapes played in the shops. As instruction in plain English on how to build a billion-dollar retail specialty chain, it is hard to imagine a more satisfying brew than this memoir. $300,000 ad/promo. (Sept.)
Schultz, chairman and CEO of Starbucks, and writer-researcher Yang trace the growth and development of Starbucks from a single store in Seattle, which in 1973 sold only dark-roasted coffee beans, to the international business it has become today. Schultz does not conceal his passion for good coffee or for his company. His initial goals were to introduce Americans to really fine coffee, provide people with a "third place" to gather, and treat his employees with dignity. The extent to which he succeeded and the obstacles encountered along the way are the subjects he tackles here. This is not, in the strictest sense, a how-to book despite its considerable detail but more a motivational title. Recommended for large public libraries.‘Joseph C. Toschik, Half Moon Bay P.L., Cal.
By offering a detailed account of how Starbucks captured the psyche
of its audience, Schultz reveals a purely American truism: If you
can capture the imagination of your audience, you have a
winner.--USA Today
For entrepreneurs, managers, and fans of Starbucks coffee, Pour
Your Heart Into It is the definitive chronicle of how a
curling-edge company built a worldwide reputation through retail by
leading with its heart.--Business Times
It is hard to imagine a more satisfying brew than this
memoir.--Publishers Weekly
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