TARA HUNT was the cofounder of Citizen Agency, a community-marketing consulting firm based in San Francisco, and is now leading the marketing efforts for Intuit s partner platform. She has been cited in national newspapers such as the "Wall Street Journal "and the" New York Times" and is well-known in the Web 2.0 technology and start-up worlds for her community-marketing experience. Her blog, Horsepigcow.com, explores themes in marketing and economics and has been pivotal in raising Tara s own whuffie in the online marketing space.
"From the Hardcover edition.""
Embrace the chaos! "The Whuffie Factor" weaves stories from
Moleskine, 37Signals, Threadless, Willitblend, and Gary Vaynerchuk
into a compelling story of the way business is now done. Tara doesn
t just talk about it, of course, she does it herself.
Seth Godin, author of "Meatball Sundae"
Marketing or doing business at all in the age of whuffie and the
world of social media means authenticity, listening, engaging, and
trusting. That s what Tara Hunt says, and it s also exactly what
she does. If you are in marketing now or starting a company that
has customers, you need to read this book to understand exactly,
and I mean precisely and with detailed examples, how the
conversation between vendor and client, business and customer, has
changed radically. Tara Hunt knows her stuff, and she knows how to
put a great deal of knowledge into compelling stories that are a
pleasure to read because her voice is not just the voice of
extensive experience: Tara Hunt s voice works well in this book
because it s who she is.
Howard Rheingold, author of "The Virtual Community" and "Smart
Mobs"
Social capital may be the most powerful currency of the
twenty-first century, and this book is a guide to its care and
feeding. Bursting with energy and enthusiasm, Tara Hunt shows us
how to win friends and influence people in a Web 2.0 world.
Tom Kelley, cofounder of IDEO and author of "The Ten Faces of
Innovation"
"The market power of social networking continues to grow
exponentially. It may well overwhelm all other communication
vehicles--and in short order. "The Whuffie Factor" is exceptionally
readable, andboth instructive and fun. You'd be foolish to pass it
by, or fail to heed its advice."
Tom Peters, author of "In Search of Excellence" "From the Hardcover
edition.""
"Embrace the chaos! "The Whuffie Factor" weaves stories from
Moleskine, 37Signals, Threadless, Willitblend, and Gary Vaynerchuk
into a compelling story of the way business is now done. Tara
doesn't just talk about it, of course, she does it herself."
--Seth Godin, author of "Meatball Sundae"
"Marketing-or doing business at all-in the age of whuffie and the
world of social media means authenticity, listening, engaging, and
trusting. That's what Tara Hunt says, and it's also exactly what
she does. If you are in marketing now or starting a company that
has customers, you need to read this book to understand exactly,
and I mean precisely and with detailed examples, how the
conversation between vendor and client, business and customer, has
changed radically. Tara Hunt knows her stuff, and she knows how to
put a great deal of knowledge into compelling -stories that are a
pleasure to read because her voice is not just the voice of
extensive experience: Tara Hunt's voice works well in this book
because it's who she is."
--Howard Rheingold, author of "The Virtual Community" and "Smart
Mobs"
"Social capital may be the most powerful currency of the
twenty-first century, and this book is a guide to its care and
feeding. Bursting with energy and enthusiasm, Tara Hunt shows us
how to win friends and influence people in a Web 2.0 world."
--Tom Kelley, cofounder of IDEO and author of "The Ten Faces of
Innovation"
"The market power of social networking continues to grow
exponentially. It may well overwhelm all other communication
vehicles--and in short order. "The Whuffie Factor" is exceptionally
readable, and both instructive and fun. You'd be foolish to pass it
by, or fail to heed its advice."
--Tom Peters, author of "In Search of Excellence" "From the
Hardcover edition."
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