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The Power of Sports


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About the Author

Michael Serazio is an award-winning former journalist who has written for The Washington Post and The Atlantic, among other outlets. He is Associate Professor of Communication at Boston College and the author of Your Ad Here: The Cool Sell of Guerrilla Marketing (2013).


This is a powerful, intellectual, and vital contribution to our understanding of sports and sports culture. Michael Serazio walks the line between the scholarly and the popular with uncommon dexterity -- Dave Zirin,Sports Editor, The Nation
This is a benchmark work: a lasting and influential volume that deals with major issues cast by the sociocultural shadow of sports with a savvy and comprehensive accessibility that could change the game as we know it. -- Lawrence Wenner,author of Sport, Beer, and Gender: Promotional Culture and Contemporary Social Life
Fun, funny, and easy to read - not all bogged down by academic or scholarly jargon. -- Americana: The Journal of American Popular Culture
Sharp writing, clear arguments, and impressive scope. Well worth a look. -- Brett Hutchins, author of Sport Beyond Television
Serazio digs the ball out of the dirt and fires it right on the money in this brilliant, entertaining and important analysis of the games we love that rarely love us back. A terrific book for fans and non-fans. -- Robert Lipsyte,author of SportsWorld: An American Dreamland
In direct and engaging style, Serazio approaches the media spectacle of contemporary sports with the knowing ambivalence of the critical-but-sentimental fan, combining sharp critique and warm personal reflection. With liveliness and insight, and some smart jokes, he explores the many ways in which the sports-media nexus exercises power over identities, imaginations, politics and consumer behavior. Rooted in the American culture that first nurtured sports as a staple of modern commerce, The Power of Sports is a literary shot that will be heard around the world by readers curious to understand how sports came to be both secular religion and temple of Mammon. -- David Rowe,author of Global Media Sport: Flows, Forms and Futures
Michael Serazio has done a remarkable analysis, and this book offers any student of American culture and sport much to contemplate...What this study offers is a full frontal examination of a multitude of areas with both a historical and contemporary focus that at times is dazzling. -- New York Journal of Books

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