Table of Contents

Figures, Tables, Exhibits, and Worksheets ix

Preface xiii
Aaron Hurst

Acknowledgments xvii

About the Taproot Foundation xix

Introduction: Pro Bono 101 1

How to Use This Book 2

A Brief History of Pro Bono 4

Nonprofit Pro Bono Use and Need Today 5

Making Pro Bono Work: Five Principles 10

Getting Started 14

Stage One: Scope Projects 17

Understanding Your Pro Bono Project Needs 20

Using a To-Do List to Identify Project Needs 21

Screening: Four Tests for Great Pro Bono Engagements 24

Scoping the Project and Building an Internal Team 31

Conducting a Pre-Mortem 40

Stage Two: Secure Resources 45

The World of Untapped Talent 47

Sources of Pro Bono 51

Identifying Potential Providers 78

Making an Ask 80

Typical Pro Bono Application 89

Stage Three: Manage Projects 95

Phase Zero: Preparing for Kickoff 100

Phase One: Kickoff 110

Phase Two: Discovery 119

Phase Three: Drafting 130

Phase Four: Delivery and Implementation 135

Phase Five: Evaluation and Celebration 138

Stage Four: Scale Projects 147

What Does It Mean to Be Powered by Pro Bono? 149

Level One: Beginner 154

Level Two: Practicing Pro Bono 155

Level Three: Organization-wide Adoption 160

Level Four: Powered by Pro Bono 182

Epilogue: Off into the Sunset . . . 195

Appendix A: Determining Your Multiyear Goals 199

Appendix B: Examples of Job Postings 201

Appendix C: Sample Liability Waiver 207

Appendix D: Example of a Submitted Application for Pro Bono Services 213

Appendix E: Sample Post-Mortem Template 217

Appendix F: Sample Post-Project Surveys 221

Appendix G: Identifying Your Core Competencies 229

Appendix H: Potential Pro Bono Projects 231

Notes 237

Index 244

About the Author

Aaron Hurst is the president of Taproot Foundation. He is one of the nation's most recognized social entrepreneurs, and a leading advocate of pro bono service. He is also the author of the inspirational Mommy and Daddy Do It Pro Bono . Taproot Foundation , founded in 2001, leads the rapidly expanding pro bono marketplace. Taproot has served more than 1,300 nonprofit organizations through its award-winning Service Grant Program, designed pro bono programs for dozens of leading companies, and sparked key national pro bono initiatives such as Billion + Change.