About the Author

Editor Rashelle S. Karp is Associate Vice President for Academic Affairs of Clarion University in Pennsylvania. She was a professor of library science at Clarion for 13 years and also served as Interim Dean of Libraries for four years. Karp is a widely published author and editor of articles and books for both academic and public librarians, and is active in LAMA, RUSA, and ACRL. She earned her doctorate from the School of Library and Information Studies at Florida State University and her master's degree in library science from University of Illinois, Urbana. The Library Administration and Management Association (LAMA), a division of the American Library Association, is an organization that encourages the study of administrative theory for improving the practice of administration in libraries, and for identifying and fostering administrative skill.

Reviews

..".the smart grounding of this material in business literature makes this reasonably priced tool essential and highly recommended, especially for public libraries."

"Every Librarian can find something useful in this book, and school librarians will find many of the tips worth sharing with teachers and students working on PR-type projects. Recommended."

"From special events to desktop publishing, Web-based public relations to the more traditional news release, this guide offers practical strategies that can help libraries, whatever the size or budget, attract new users."

"The whole time I was reading this book, two adjectives kept coming to mind--basic and thorough. So if you're looking for a primer or a reference book, you'll get a lot of use out of this."

"The wisdom contained in this slim volume can be of use to anyone working in libraries, whether or not PR is in your job title."