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Practical Research Methods for Media and Cultural Studies


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Table of Contents

SECTION ONE: DESIGN: 'PLANNING IT'; 1. Introduction; 2. What do you want to know? The research question; 3. Choosing a method; SECTION TWO: EXECUTION: 'DOING IT'; 4. Sampling; 5. The practicalities: 'the six Ps'; 6. Instrument design: the questionnaire; 7. Content analysis; 8. Piloting; 9. Special audiences: work with children; SECTION THREE: ANALYSIS: 'UNDERSTANDING IT; 10. Data analysis; 11. Presenting results; 12. Information for teachers; 13. Conclusion; BIBLIOGRAPHY AND REFERENCES; APPENDICES.

About the Author

Marie Messenger Davies is Professor of Media Studies and Director of the Centre for Media Research, University of Ulster. Nick Mosdell is a Lecturer at the School of Journalism in the Media & Cultural Studies Department, Cardiff University.

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