Table of Contents

• The Salesforce.com Data Model: Objects, Fields, and Relationships
• Formula Functions: Your Building Block in Salesforce.com Formulas
• All About Formula Fields
• Automating Your Business with Salesforce.com Workflow Rules
• Enforcing Your Business Rules with Salesforce.com Validation Rules
• Building Effective Approval Processes for Your Business
• Use Entitlements and Milestones to Drive Case Automation
• Producing Advanced Automation with Visual Workflow
• Develop Friendlier Solutions with Custom Settings
• Streamline Your Process with Publisher Actions
• Using Web-to-Lead Effectively and Creatively
• Customizing the Look and Feel of Salesforce.com for Your Users
• Useful Features and Options for Building Reports in Salesforce.com
• Applying the Proper Security Model to Support Your Solutions
• Managing Your Salesforce.com Data with Data Loader
• Managing Your Environments and Deploying Your Solutions
• Next Steps in Your Path to Development Excellence

About the Author

Phil Weinmeister is a principal business analyst at EDL Consulting where he is focused on Salesforce.com implementations and custom solutions tailored to client needs. Phil is a Salesforce.com Certified Force.com Developer, as well as a Salesforce.com Certified Administrator, Advanced Administrator, Service Cloud Consultant, and Sales Cloud Consultant. He has delivered numerous solutions to a variety of organizations on the Force.com platform since 2010. Most recently, he has held key roles in designing and implementing custom Community Cloud solutions that combine social collaboration (Chatter) and e-commerce functionality (CloudCraze). A graduate of Carnegie Mellon University with a double major in Business Administration (with a focus on information technology) and Spanish, Phil now resides in Powder Springs, Georgia. He spends most of his free time with his lovely wife, Amy, and his children, Tariku, Sophie, Max, and Lyla (due March 2015). When he's not finding ways to make his kids laugh or cheering on the Arizona Cardinals, Phil involves himself in various church-related activities with friends and families in the Cobb County area.