Table of Contents

Part One: The changing nature of professional work: introduction. the core values of construction professionals. the impact of information technologies on professional advice. the technical professional as a management consultant. a new management theory for professional organisations. Part Two: Managing professionalism and creativity: introduction. developing creativity as a core skill. human resource management and structured training. investing in people. managing teamwork and leading professsional people. leadership styles in professional fims. Part Three: Marketing professional services: introduction. creating a sustainable competitive advantage and managing prequalification team presentaions. marketing analysis and methods for professional firms. market analysis; the service/market matrix. the changing public sector marketplace and it's implications for private sector firms. marketing methods; client referrals. marketing methods; relationship marketing. Part Four: Professional ethics and quality of service: introduction. the development of ethical standards. are ethical standards good for business?. case study 1 - the ethical experience of surveyors in New Zealand. case study 2 - the perceptions of ethics in practice. defining service quality and the merits of introducing a formal system. can it work in construction? it's effects on contracting firms. Index.

About the Author

Brian Greenhalgh