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Table of Contents

Part 1: The Current Planning Challenge - The Objective and History of Planning; How Conventional Planning Works; Convention and the Bullwhip Effect; Part 2: A New Direction - The Power of Decoupling; Demand Driven MRP; Beyond DDMRP; The Demand Driven Adaptive Enterprise Model.

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Provides an unique and simple view of the core problem underlying these systems, enabling a company to see a clear and relevant planning picture. Gives companies an essential description of the most known and pervasive issue in supply chain called the "bullwhip effect", and how it relates to the core problem.

About the Author

Carol Ptak, CFPIM, CIRM, is a partner with the Demand Driven Institute, and was most recently at Pacific Lutheran University as Visiting Professor and Distinguished Executive in Residence. Ms. Ptak is a past president of APICS, and has authored several books on MRP, enterprise resource planning (ERP), Lean, and TOC. Chad Smith, CDDP, is a co-Founder and Partner at the Demand Driven Institute, and co-Founder and Managing Partner of Constraints Management Group (CMG), a leading implementer of demand driven operational systems for mid-range and large manufacturer and supply chains.

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