1. How Popular is Movie Going?.- 2. Are the Most Expensive Movies
the Most Successful?.- 3. Is Studio Size Important to Box Office
Performance?.- 4. What about Distribution, Exhibition and Timing
Factors?.- 5. Does Marketing and Promotion Create Box Office
Success?.- 6. Are Some Genres More Profitable Than Others?.- 7.
Does Sex, Horror and Violence Sell Movies?.- 8. What is the Impact
of Regulatory Classification?.- 9. How Important is the Screenplay
to Box Office Performance?.- 10. Why Are Sequels So Popular in
Hollywood?.- 11. How Significant is Star Power?.- 12. Do Awards
Make a Difference?.- 13. What is the Role of Critics' Reviews?.-
14. How Important Is It to Get Movie-Goers On-side?.- 15. Is There
a Formula for Success?
Barrie Gunter is Emeritus Professor in Media at the University of Leicester, UK. He has published nearly 70 books and over 300 other publications on media, marketing and psychology topics.