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Now in striking full colour, the Second Edition shows readers how to make the research results presented in reports, slideshows, dashboards, posters, and data visualizations more interesting, engaging, and impactful. The book guides students, researchers, evaluators, entrepreneurs, and non-profit workers-anyone reporting data to an outside audience-through design choices in four primary areas: graphics, text, colour, and arrangement. The Second Edition features an improved layout with larger screenshots, a review of the recent literature on data visualization, and input from a panel of graphic design experts. NEW TO THIS EDITION: A new checklist provides guidelines to help readers develop their skills in visualizing data. Revised content on text addresses font sizes, how to handle text in graphs, and which fonts to use and not use. A rewritten chapter on color now incorporates guidance for complying with the Americans with Disabilities Act. A chapter on arrangement now addresses how to construct reporting that aligns with a mobile reading culture. KEY FEATURES: An easy-to-follow format and straightforward content make it easy for readers to understand the strategies covered in the book. A focus on what works for memory and comprehension gives readers a way to show how meaningful their data really are. Cutting-edge examples and applications from several social sector fields bring concepts to life. Guidance based on Microsoft Office products makes it easy to implement the suggestions and examples without purchasing new programs or learning new applications. Before and after illustrations of reporting techniques with diagnostic step-by-step instructions for replication give readers hands-on experience. Examples of good communication in various reporting mechanisms, such as posters, PowerPoint and online presentations, and reports, introduce readers to best practices material. Ancillaries Access helpful tools and resources all in one place (http://study.sagepub.com/evergreen2e), including: A research & evaluation report layout checklist A data visualization checklist Templates of style sheets A PowerPoint template on the "rule of thirds" A slide deck planning sheet
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Table of Contents

About the AuthorAcknowledgmentsPreface to the Second Edition1 The Justification for Presenting Data Effectively Learning Objectives What Does Effective Data Presentation Look Like? What Makes Data Presentation Effective? What Do I Need to Develop Effective Data Presentation? How Do I Navigate This Book? What Is the Bottom Line? Key Points to Remember How Can I Extend This? Where Can I Go for More Information?2 Graphics Learning Objectives Guiding Ideas How Do I Use Images in Effective Ways? How Do I Efficiently Locate High-Quality Images? Where Should Graphs Go? How Do I Apply These Ideas to Graphs? What Is the Bottom Line? Key Points to Remember How Can I Extend This? Where Can I Go for More Information?3 Text Learning Objectives Guiding Ideas What Is Type? How Do I Tell These Typefaces Apart? What Works for Paper and What Works for Screen? Did You Just Say I Can't Use Calibri? How Can I Protect Font Choices? How Do Fonts Actually Communicate? What Font Size Should I Use? How Should Lines Be Spaced? How Does Typeface Help Organize Data Presentation? How Do I Apply These Ideas to Graphs? What Is the Bottom Line? Key Points to Remember How Can I Extend This? Where Can I Go for More Information?4 Color Learning Objectives Guiding Ideas Why Is Color Important to Memory? What Colors Should I Choose? What Should I Watch Out For? How Do I Apply Emphasis Colors? How Do I Apply These Ideas to Graphs? What Is the Bottom Line? Key Points to Remember How Can I Extend This? Where Can I Go for More Information?5 Arrangement Learning Objectives Guiding Ideas Where Do the Bits and Pieces Go? What Is White Space and How Do I Use It? How Should I Justify Text? How Can I Align Using Typical Software? When Is It Okay to Break the Rules? How Do I Arrange the Sections of the Whole Report? How Do I Apply These Ideas to Graphs? What Is the Bottom Line? Key Points to Remember How Can I Extend This? Where Can I Go for More Information?6 Making It Easy Learning Objectives Criticism: Trying to Look Slick Criticism: Design Is Expensive Key Points to Remember How Can I Extend This? Where Can I Go for More Information?Appendix A Report Layout ChecklistAppendix B Data Visualization ChecklistIndex

About the Author

Dr. Stephanie Evergreen is an internationally-recognized speaker, designer, and researcher. She is best known for bringing a research-based approach to helping researcher better communicate their work through more effective graphs, slides, and reports. She holds a PhD from Western Michigan University in interdisciplinary evaluation, which included a dissertation on the extent of graphic design use in written research reporting. Dr. Evergreen has trained researchers worldwide through keynote presentations and workshops, for clients including Time, Verizon, Head Start, American Institutes for Research, Rockefeller Foundation, Brookings Institute, and the United Nations. She is the 2015 recipient of the American Evaluation Association's Guttentag award, given for notable accomplishments early in a career. Dr. Evergreen is co-editor and co-author of two issues of New Directions for Evaluation on data visualization. She writes a popular blog on data presentation at StephanieEvergreen.com. Her books Presenting Data Effectively, first edition, and Effective Data Visualization, both hit #1 on Amazon bestseller lists.

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